Moschko, Lukas; Blazevic, Vera; Piller, Frank T. - In: R&D Management 55 (2024) 4, pp. 1124-1137
Managing big data benefits organizations via efficient and effective data‐driven decision making, productivity gains, customization potential, or innovation opportunities. Data‐driven innovation opportunities are particularly valuable in open value creation (OVC), that is, the collaboration...