"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional...

"This book addresses the coordination of operations planning of supply chains involves simplifying complex decision problems into a hierarchy of mutually inter-dependent decision problems. It also provides insights and support executives concerned with the management of expertise, knowledge,...

"This book presents an in-depth description of innovation and technology management in the private sector of the MENA region countries. It also contains a comprehensive coverage of all important concepts of innovation and technology management in the private sector of the MENA region countries."

"This book explores how the field of information systems analysis and design includes numerous modelling methods and notations that are typically evolving. This book explores the ongoing changes significantly impact the way information systems, enterprises, and business processes are being...

"This book explores globalization from a tourism and hospitality context. It also evaluates whether globalization is a new form of colonization or a new form of economic cooperation between third world and developed countries"--

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"This book provides an advanced analysis of a widespread and valuable organizations of the modern capitalism. It also explores the evolution of human capital-intensive firms in different sectors, their internal and external organizations, their performance, and their key strengths that could be...

"This book explores economic growth in Latin America and its impact on the global financial crisis. It explores the social, economic, financial, and political aspects of economic growth in the Latin America region."

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