This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity. The authors examine how the performance of intimate male...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- Preface -- Introduction -- The New Berlin -- Cultural Analysis -- Chapters Overview -- Part I: A Cultural History of Post-Wall Berlin -- 1 From Utopian Longing to Nostalgia...

The BFI : London's gateway to cinema and media studies for all' : interview with Sarah Currant, Melanie Hoyes, and Emma Smart / Elizabeth Evans -- Millennium Mills : London's last post-industrial ruin and its media history and industry / Anna Viola Sborgi -- Sherlock Holmes, Archive London :...

"This book explores the emergence and development of multilingual fiction series, a relatively new phenomenon propelled by the globalization of media industries and the consolidation of streaming platforms as central vectors in the production and consumption of audiovisual entertainment content....

"Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pixar,...

Introduction / Katarzyna Kopecka-Piech and Bartlomiej Lódzki -- Dilemmas and uncertainty : seven research challenges during the COVID-19 pandemic / Katarzyna Kopecka-Piech -- The Uberisation of higher education : datafied dynamics in the wake of the COVID-19 pandemic / Göran Bolin -- An...

Introduction to Celebrity Bromances: Constructing, Interpreting and Utilising Personas -- Bromance History, Identifying Traits and the Markers of Authenticity -- Constructing Bromances -- 'Utilising' Bromances -- Beyond Bromances: Comradery Capital -- Conclusions and Reflections on Celebrity...

Adland in the MENA region : from traditional to digital -- Engaging consumers : on new advertising trends and practices -- Advertising humor in the MENA region -- Advertising to consumers in a religious season -- Advertising to women in the MENA region -- Online advertising as a revenue stream...

"<P><EM>Artificial Culture</EM> is an examination of the articulation, construction, and representation of "the artificial" in contemporary popular cultural texts, especially science fiction films and novels. The book argues that today we live in an artificial culture due to the deep and inextricable...</em></p>