Su, Jin; Iqbal, Md Arif; Haque, Farhan; Akter, Maeen Md … - In: Social Responsibility Journal 19 (2023) 9, pp. 1654-1670
Purpose This study aims to understand Bangladeshi young consumers’ perceptions of sustainable apparel. Specifically, through the lens of the theory of reasoned action (TRA), this study investigates the impacts of man–nature orientation (MNO) and social influences on Bangladeshi young...