This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the...

1.The Effect of COVID19 on the Relationship between Environmental Performance and Financial Performance: Insight from the US Tourism Sector -- 2.Understanding Drivers of Boom and Bust in Cryptocurrency Markets -- 3.Unraveling Profitability Determinants of Insurance Companies in Kazakhstan:...

This book presents advanced methods in business intelligence models that are applicable in research areas of business and enterprise research such as business informatics, e-business, customer behavior and agricultural business. Featuring selected contributions presented at the 2021...

Exploring Research Trends in Sustainable Business Models A Bibliometric Analysis -- An Integrated Analysis of Sustainable Tourism in Sicily (Italy) -- Sustainability Innovation in Tourism A Systematic Literature Review -- A Roadmap for the Postpandemic Aviation Industry -- The Mediating Effect...

This book explores multifaceted dimensions of economic crisis management including strategies and trends post-crisis. It examines the constraints and opportunities shaping the future of economics, social science and policy making, providing various economic models and paradigms. Featuring the...

In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. This collection brings together a dynamic compilation of insights,...

The book features the first volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to...

1. The Social Economy and the R Principles in Third Sector Organizations in the District of Setúbal -- 2. Improvement of the Manufacturing Process of Active Pharmaceutical Ingredients -- 3. Product Service System Development for 3D Customized Production in Hospitals -- 4. An Optimization Model...

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and...

This book covers various topics related to economics and the social sciences, such as artificial intelligence, sustainability, ESG, and tax administration. The respective contributions provide insights and perspectives on the current challenges and opportunities in these fields, while also...