Chapter 1: Stimulating Innovation: The Role of Intellectual Property Rights Incentives in Global Virtual Teams -- Chapter 2: Design of an analysis grid based on the Living Lab concept to assess innovative initiatives in the forestry sector -- Chapter 3: Evaluation of a cross-university...

This book analyzes digital transformation in organizations through digital strategy, digital capability, and digital culture. Featuring contributions presented at the 16th International Conference on Competitiveness and Stability in the Knowledge Base Society (iCOnEc), the book explores the...

-- AI for the Sustainable Development Goals. -- AI-driven digital transformation leading the way to a more sustainable future. -- Revolutionizing Healthcare: Unveiling the Power and Pitfalls of Digital Transformation. -- Digital transformation and Impact of Technology on Brand Protection and...

This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China. It focuses on achieving a human-centered digital transformation by...

Management Information Systems: Origin and evolution in the last decades -- Industry 4.0 and its impact on Management Information Systems -- Artifical Intelligence and its impact on Management Information Systems -- Enhancing the predictive capabilities of Management Information Systems --...

This book discusses the conceptual foundations of mainstream and political economy and offers alternative directions for the development of theoretical economics. Presenting selected papers from the Euro-Asian Symposium on Economic Theory, held by the Institute of Economics of the Ural Branch of...

Chapter 1.ENVIRONMENTAL MANAGEMENT IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT -- Chapter 2.THE DYNAMICS OF SOCIAL INTERACTION AND SOCIAL PRACTICES IN THE CONTEXT OF THE DIGITALISATION -- Chapter 3.TEACHING MACHINE TRANSLATION WITHIN THE SUSTAINABLE DEVELOPMENT -- Chapter 4.THE CONCEPT OF...

Economics and Sustainability of Italian performing arts When Orpheus and Eurydice streamed out of the hell and Charon was not in the need -- Marketing fundraising branding and social media in Italian Museums the impact on earned income before during and after the turbulence -- The training of...

Chapter 1: Robot-based Supermarket – A sustainable system concept for material supply of mixed-model assembly lines -- Chapter 2: Determinants of Artificial Intelligent adoption in Emerging Economies: Evidence from the Information Technology Industry in Morocco -- Chapter 3: Integration of the...

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers. The...