The application of integrated marketing communications has become an imperative nowadays. Companies try to impose themselves on the market and win over customers and also keep them. Integrated marketing communications are a key element in the company's modern efforts to build long-term customer...

During the COVID-19 outbreak, when all human activities have moved from physical to virtual society, Western Balkan countries (WB6) had seen tremendous success with online learning platforms. The way forward was to promote remote learning and the use of online learning platforms, to continue...

Effective customer complaint management is key for building long-lasting profitable relationships and customer retention. The focus in this study is to investigate the complaints and categorize customer complaint behavior to find the most effective way of compensation for every complaint...

For successful operation, banks are constantly implementing changes in their organizational structure. These changes are due to various internal and external factors. Organizational structures within the banks are complex and specific for the banking sector, as well as for each bank. In this...

Impact of the Information and Communication Technologies (ICT) on economic growth, recently attracted high research intererst. Thus, it has been found that in the case of developed European economies the considered impact is significant. In general, ICT diffusion has significant impact on the...

Tourism is an economic activity that is very sensitive to social, economic, political and security changes. Such changes can be both positive and negative. These may be in the tourist destination or the area from where the tourists come from. The changes may affect tourists, tourism workers,...

To tackle participation in unregistered employment, the conventional policy approach has been to deter such work by increasing the penalties and risk of detection. Recently, an alternative preventative approach has emerged that tackles participation in unregistered employment by improving...

This paper uses the diamond model theory as the basic research perspective to explore how the upstream and downstream industrial chains of cotton in Xinjiang can escape from the constraints of reality and how their resource endowments can be transformed into competitive advantages. This paper...

In order to achieve successful management of their sales and marketing activities companies need to monitor and analyse the activity of their customes. The goal of this study is twofold. First, an empirical investigation of customers’ activitiy is conducted by using the Customer Activity...

Business leaders are playing entrepreneurial roles in the process of decision making. As entrepreneurs, they are characterized with high level of creativity, innovation, taking chances and risks but also their high emotional intelligence can be extremely beneficial. These EQ skills give them...