This paper investigates the changing business paradigm, enterprise competitiveness, and the arrival of Marketing 5.0. To remain competitive, businesses must adapt to digital marketing, innovative technology, and a growing emphasis on ethical considerations. The paper delves into the factors that...

This paper interprets and analyzes the innovative paradigm of creating and applying a strategic concept and approach to branding and brand communication. The modern business environment affirms the need for continuous research and analysis of current trends in business in order to create and...

Nautical tourism represents a significant segment of tourism in many destinations around the world, including in Serbia. This paper investigates the role of nautical tourism as a key tourist product in the context of improving tourism in Serbia. The goal of the research is to analyze the...

The development of modern economies is based on the development of companies. Business communication in them is very interesting for research, especially which variables affect it. In order for a company to achieve a competitive advantage over other companies in the environment and achieve good...

The tourism industry is experiencing its greatest expansion since the time of Thomas Cook until today. Namely, the last 20 years have been a sign of dominant growth and development of tourism, in addition to the fact that at the same time, the world economy is under attack from economic crises....

Purpose - This paper focuses on the resilience of small entrepreneurship in the tourism sector of the Republic of Croatia during the global health crisis caused by the Covid-19 pandemic. Small and medium-sized enterprises (SMEs) are more vulnerable compared to larger businesses but are also more...

In this paper we address the question of whether the investor sentiment (optimism, neutrality, pessimism) and the decomposed S&P 500 signal components (irregularity, seasonality and trend) are dynamically, and Granger causally related on a temporal scale. The aim is to identify structural...

Ethiopia holds all the necessary ingredients for tourism development, given the multitude and uniqueness of attractions. Among them stands Lake Tana, a UNESCO Biosphere Reserve which is an extremely important resource for Ethiopia, locking up half of its freshwater. The target of the current...

In recent decades, hospitality has become one of the largest, fastest growing and most dynamic industrial sectors. It is an industry that includes many complementary businesses from many different fields. The impact of new technologies has played a fundamental role in the growth of the entire...

The subject of Research in this paper is the satisfaction of foreign tourists with the quality of the accommodation offer in the city of Belgrade, which represents the most developed and most visited tourist destination in the Republic of Serbia. The research was conducted on a sample of 262...