The intensive technical-technological development and the Covid-19 pandemic have accelerated the digital transformation of communication agencies and corporate communication sectors. Until the outbreak of the pandemic, the professional and academic debate focused on new media and channels...

Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly short-term profitability. The aim of this research is to...

The article addresses the organization and results of the fiscal control activity in Romania. The forms of fiscal control exercised in Romania are presented, respectively: general, partial, total or selective fiscal control. They were compared to the data provided for 2017 by the tax...

Cooperatives are considered to have provided benefits and advantages for the community who are members of the cooperative especially, both households, community groups and business actors. However, with the development of the world economy, the existence of cooperatives is now considered to be...

This paper reports on a systematic literature review of 14 empirical studies which address various aspects of platform economy with the application of the non-parametric DEA methodology. This review aimed to present the different aspects of efficiency evaluation of platform economy-based...

Purpose: The aim of this paper is to analyse the business performance of corporations from the platform economy model in the context of the long tail economy model. By comparing business results, analyse the significance of the impact of the long tail economy on business performance....

The objectives of the paper are aimed at examining, identifying and elaborating the key points of overlapping and divergence of the ideas of the resource-based view of the firm and entrepreneurship. In the conditions when literature is not saturated related to the subject matter, the original...

The subject of Research in this paper is the satisfaction of foreign tourists with the quality of the accommodation offer in the city of Belgrade, which represents the most developed and most visited tourist destination in the Republic of Serbia. The research was conducted on a sample of 262...

The intensive technical-technological development and the Covid-19 pandemic have accelerated the digital transformation of communication agencies and corporate communication sectors. Until the outbreak of the pandemic, the professional and academic debate focused on new media and channels...

The COVID-19 pandemic caused several short- and mid-term disruptions, to which businesses must adapt. The main goal of this research is to investigate the impact of e-traders response to Covid-19 challenges on online growth. Using existing survey data results linear multiply regression was...