This chapter focusses on the contribution of health professionals' communication competences to patients. We propose a model of communication to be used in the therapeutic relationship, supported by a literature review. The methodology is qualitative. Four focus groups (FGs) composed of...

Educating audiences towards positive transformational change and targeted towards the improvement of quality of life in the field of strategic communication is almost a fairy tale. The controversy surrounding the Croatian pension fund system and its reform, low pensions, the negative demographic...

In February 2015, Jørgen Vig Knudstorp, CEO of the LEGO Group, invited the national and international press to a financial briefing at the company's headquarters in Billund (Denmark). 2014 had been an exceptional year of growth for the LEGO group. Nevertheless, most of the journalists present...

In recent years, only a small number of studies have touched upon the question of job satisfaction of communication managers. The European Communication Monitor studies (2007–2020) series, for example, continuously returns to the issue across Europe, with its 2018 edition stating that overall...

This study explores interactions on internal social media (ISM) in a Danish bank in order to understand how communicative leadership is enacted in social media dialogues within an organizational context. Three months of posts, comments and likes from September to November 2018 were analyzed to...

This chapter presents a research model aimed to investigate internal communication satisfaction (ICS) and employee engagement as prerequisites of employee happiness. Employee engagement is seen as a dependent variable to ICS and as an independent variable to happiness. The research is based on...

This chapter draws on both theoretical and empirical literature on trust and discusses the role of trust in strategic communication. It also examines the importance of trust for organizational success, the dimensions of trust and distrust and discusses quantifiable proxies to measure trust and...

People decide what is good or bad, or what they should or should not do, based on the values they cherish. Someone's values create the feeling that something is important for him or her, and then motivate him or her to take action. Therefore, personal values are important psychological aspects...