Maas, Peter; Graf, Albert - Institut für Versicherungswirtschaft <Sankt Gallen> - 2007
CUSTOMER VALUE ANALYSIS IN FINANCIAL SERVICES
PETER MAAS
ALBERT GRAF
WORKING PAPERS ON RISK … MANAGEMENT AND INSURANCE NO. 36
EDITED BY HATO SCHMEISER
CHAIR FOR RISK MANAGEMENT AND INSURANCE
FEBRUARY 2007 …