The purpose of this article is to introduce what is traditionally known in France as the wine filière. The paper is divided into two parts. First, we will introduce the theoretical approaches and the main research questions relating to the ‘filière analysis', by combining older references...

Marketing managers in the US have long been concerned with how to reach young consumers most effectively and how to present important information. This research demonstrates how the information search and risk reduction strategies of Millennials differ from older consumers. Findings from a...

The growth of high value agri-food trade and origin-based marketing strategies has triggered a vigorous debate over the need to protect Geographical Indications (GIs). While domestic protection is a first step, international recognition is crucial for export products. Argentina has not yet...

Climate change is expected to have a significant impact on various economic sectors (IPCC, 2007) but an especially large one on agriculture because animal and crop growth are heavily influenced by weather conditions during their life cycles. In this paper, a multidisciplinary approach is...