"Metaverse is opening new avenues of opportunities for product manufacturers as well as service providers, and with this focus in mind, our book proposes the scope and challenges that the application of Neuromarketing in virtual worlds face across the different disciplines and business segments....

"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...

"The objective of this book is to examine how leaders from industry, society, and government respond to and manage crisis such as COVID-19 pandemic in a variety of cultural and national contexts. The proposed book 'Global Leadership Perspectives on Industry, Society, and Government in an Era of...

"The purpose of this book is to substantiate organizational development in organizations (specifically during unprecedented times where digital transformation is critical), discuss the practical experience of organizational development implementation, and to measure the effectiveness of an...

"This book will aim to provide relevant theoretical, conceptual/procedural, frameworks, and the latest empirical research findings in the that critically examines area of leadership, leadership styles, management studies, and communication for leaders globally. It will be written for...

"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...

"This book is expected to add a valuable source to the existing knowledge and research in the field of cryptocurrency digital finance; This book is expected to provide the advantages and disadvantages of current cryptocurrency-based payment methods aiming to leverage technology to create better...