"The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the...

"Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such...

"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...

"The objective of this book is to examine how leaders from industry, society, and government respond to and manage crisis such as COVID-19 pandemic in a variety of cultural and national contexts. The proposed book 'Global Leadership Perspectives on Industry, Society, and Government in an Era of...

"The purpose of this book is to substantiate organizational development in organizations (specifically during unprecedented times where digital transformation is critical), discuss the practical experience of organizational development implementation, and to measure the effectiveness of an...

"This book will aim to provide relevant theoretical, conceptual/procedural, frameworks, and the latest empirical research findings in the that critically examines area of leadership, leadership styles, management studies, and communication for leaders globally. It will be written for...

"This book aims to offer a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints will offer an insightful overview of the nature of green consumerism, its...