"This book presents insight into Online and Offline marketing strategies and practices as a the new normal that will guide marketing scholars and practitioners alike, focusing on the emerging trend of online and offline worlds fusion"--

"This book provide theoretical and empirical frameworks and highlights the challenges and solutions with using the concepts of economic sustainability for the performance of SMEs in business activities to achieve financial sustainability in the business and economics sectors."

The advancement in FinTech especially artificial intelligence (AI) and machine learning (ML), has significantly affected the way financial services are offered and adopted today. Important financial decisions such as investment decision making, macroeconomic analysis, and credit evaluation are...

"This book will present teaching case studies exploring the formulating and implementing of knowledge management systems (KMS) in organizations, framed by the changes and the model mentioned above; and by deficiencies of teaching cases that I (and others) observed while teaching KM classes at the...

"This book aims to offer a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints will offer an insightful overview of the nature of green consumerism, its...

"As per Gartner there are eight major dimensions of Business Ecosystems namely Openness, Strategy, Participants, Relationships, Value Exchange, Industries, Complexity and Technology. However, Business Ecosystems are much more complex than the interactions of these dimensions. Innovative Capacity...

"This book provides international financial strategies to achieve sustainable business practices within a turbulent economy, covering topics such as low-cost clean energy for transportation, energy alternatives, and policy-based cost solutions."

"This focus of this book is to highlight various cases of entrepreneurship education in tourism and hospitality across the World and to discuss and analyze the utility of tourism and hospitality entrepreneurship education due to the new digital revolution and global pandemic"--