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Year of publication
Subject
All
Vereinigte Staaten 467 Consumer behaviour 234 Konsumentenverhalten 234 Marktforschung 175 Beziehungsmarketing 105 Relationship marketing 105 Marketing management 100 Marketingmanagement 100 USA 92 United States 92 Theorie 78 Theory 78 Marketing 73 Einzelhandel 59 Innovation 55 Werbung 55 Verbraucher 54 Absatz 53 Brand management 47 Markenführung 47 Markenartikel 44 Customer satisfaction 42 Kundenzufriedenheit 42 Brand image 41 Markenimage 41 Produktgestaltung 39 New product development 38 Produktentwicklung 38 Brand 37 Lieferantenmanagement 37 Supplier relationship management 37 Absatzpolitik 35 Social Web 34 Social web 34 Marktpsychologie 33 Retail trade 33 Salespeople 32 Verkaufspersonal 32 Advertising 31 Verbraucherschutz 29
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Online availability
All
Undetermined 135
Type of publication
All
Article 1,580 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 649 Aufsatz in Zeitschrift 649 Case study 6 Fallstudie 6 Collection of articles of several authors 5 Sammelwerk 5 Bibliografie enthalten 2 Bibliography included 2 Reprint 1 Systematic review 1 Übersichtsarbeit 1
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Language
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English 848 Undetermined 734
Author
All
Kumar, V. 27 Homburg, Christian 15 Kotler, Philip 13 Palmatier, Robert W. 13 Grewal, Dhruv 11 Ahearne, Michael 10 Grewal, Rajdeep 10 Wieseke, Jan 10 Day, George S. 9 Grether, E. T. 8 Kannan, P. K. 8 Morgan, Neil A. 8 Pauwels, Koen 8 Webster jr., Frederick E. 8 Banks, Seymour 7 Bartels, Robert D. W. 7 Boyd jr., Harper W. 7 Fang, Eric 7 Ferber, Robert 7 Hennig-Thurau, Thorsten 7 Lazer, William 7 Lilien, Gary L. 7 Verhoef, Peter C. 7 Chandy, Rajesh K. 6 Cohen, Dorothy 6 Houston, Mark B. 6 Hunt, Shelby D. 6 Lam, Son K. 6 Lehmann, Donald R. 6 Luo, Xueming 6 Mahajan, Vijay 6 Skiera, Bernd 6 Sridhar, Shrihari 6 Wind, Yoram 6 Bharadwaj, Sundar G. 5 Bolander, Willy 5 Bolton, Ruth N. 5 Bucklin, Louis P. 5 Day, Ralph L. 5 Dean, Joel 5
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Institution
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American Marketing Association 4 Federal Trade Commission 2 AMA 1 ARF 1 Advertising Research Foundation 1 American Marketing Association / Task Force on the Development of Marketing Thought 1 American Marketing Association: Sub-Committee on Descriptive Classification of Income Levels 1 American Marketing Association: Sub-Committee on Dolar Classification of Incomes 1 Committee on Income Classifications 1 Jewel Tea Company 1 PARM 1 United States Supreme Court 1
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Published in...
All
Journal of marketing 1,582
Source
All
ECONIS (ZBW) 1,582
Showing 1 - 10 of 1,582
Cover Image
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
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Lateral exchange markets : how social platforms operate in a networked economy
Perren, Rebeca; Kozinets, Robert V. - In: Journal of marketing 82 (2018) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10011804066
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Cover Image
Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media
Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; … - In: Journal of marketing 82 (2018) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10011804088
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How do specialized personal incentives enhance sales performance? : the benefits of steady sales growth
Patil, Ashutosh; Syam, Niladri - In: Journal of marketing 82 (2018) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10011804091
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Clustering, knowledge sharing, and intrabrand competition : a multiyear analysis of an evolving franchise system
Butt, Moeen Naseer; Antia, Kersi D.; Murtha, Brian R.; … - In: Journal of marketing 82 (2018) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10011804097
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Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho; Rishika, Rishika; Janakiraman, Ramkumar; … - In: Journal of marketing 82 (2018) 1, pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
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Corporate board interlocks and new product introductions
Srinivasan, Raji; Wuyts, Stefan; Mallapragada, Girish - In: Journal of marketing 82 (2018) 1, pp. 132-148
Persistent link: https://www.econbiz.de/10011804110
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Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
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Share repurchases and myopia : implications on the stock and consumer markets
Bendig, David; Willmann, Daniel; Strese, Steffen; … - In: Journal of marketing 82 (2018) 2, pp. 19-41
Persistent link: https://www.econbiz.de/10011810249
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