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Year of publication
Subject
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Consumer behaviour 330 Konsumentenverhalten 330 Innovation 111 Firm performance 108 Unternehmensperformance 108 Beziehungsmarketing 99 Relationship marketing 99 Führungskräfte 91 Managers 91 Social Web 90 Social web 90 Entrepreneurship 83 Business start-up 82 Entrepreneurship approach 82 Unternehmensgründung 82 Brand management 81 Markenführung 81 Innovation management 75 Innovationsmanagement 75 Artificial intelligence 70 Künstliche Intelligenz 70 Brand image 66 Markenimage 66 Personality psychology 63 Persönlichkeitspsychologie 63 Arbeitsverhalten 60 Corporate Social Responsibility 60 Corporate social responsibility 60 Emotion 60 Work behaviour 60 Digitalisierung 59 Digitization 59 Brand 57 Markenartikel 57 Theory 57 Theorie 56 Organizational behaviour 55 Verhalten in Organisationen 55 Internet marketing 53 Online-Marketing 53
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Online availability
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Undetermined 760 Free 404
Type of publication
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Article 1,164
Type of publication (narrower categories)
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Article in journal 1,164 Aufsatz in Zeitschrift 1,164
Language
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English 1,164
Author
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Patel, Pankaj 10 Ni, Dan 7 Usman, Muhammad 6 Vrontis, Demetris 6 Adomako, Samuel 5 Lim, Weng Marc 5 Mariani, Marcello M. 5 Viglia, Giampaolo 5 Chatterjee, Sheshadri 4 Filieri, Raffaele 4 Gupta, Shivam 4 Guzman, Francisco 4 Henkel, Sven 4 Hollebeek, Linda D. 4 Khalid, Adeel 4 Kraus, Sascha 4 Lanivich, Stephen E. 4 Liyanaarachchi, Gajendra 4 Pereira, Vijay 4 Schmidt, Corinna Vera Hedwig 4 Voorhees, Clay M. 4 Wang, Tao 4 Zahoor, Nadia 4 Zhou, Kevin Zheng 4 Ahmad, Fayez 3 Bauer, Carlos 3 Behl, Abhishek 3 Belk, Russell W. 3 Bernhard, Fabian 3 Chan, Eugene Y. 3 Chaudhuri, Ranjan 3 Chen, Zhijun 3 Chu, Irene 3 Coussement, Kristof 3 De Massis, Alfredo 3 Gabler, Colin 3 Good, Valerie 3 Gu, Jun 3 Gupta, Suraksha 3 He, Dongjin 3
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Published in...
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Journal of business research : JBR 1,164
Source
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ECONIS (ZBW) 1,164
Showing 1 - 10 of 1,164
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Consumer flexibility and the effectiveness of limited time offers : the role of psychological reactance
Mukherjee, Ashesh; Lee, Seung Yun; Gershoff, Andrew - In: Journal of business research : JBR 200 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015558962
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Do endorsers contribute to the social standing of brands? : exploring social judgments about celebrities versus influencers
Simon, Françoise; Cambefort, Marine - In: Journal of business research : JBR 200 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015558967
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Are charitable gifts truly appreciated by the recipients who requested them? : impact of gift type and amount on recipients’ appreciation
Kang, In-Hye; Kim, Hyoseok - In: Journal of business research : JBR 200 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015559033
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Self-regulatory focus : the eagerness to respond in extremes
Cabooter, Elke; Weijters, Bert; Warlop, Luk - In: Journal of business research : JBR 200 (2025), pp. 1-10
Persistent link: https://www.econbiz.de/10015559072
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Empowering conservation : how increased power promotes conservation behaviors
Chan, Eugene Y.; Tangri, Karun - In: Journal of business research : JBR 200 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015559080
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Do opposites attract? : understanding the influence of infographics and message credibility on investor perceptions and decision-making
Khemani, Purnima; Kumar, Dilip - In: Journal of business research : JBR 200 (2025), pp. 1-17
Persistent link: https://www.econbiz.de/10015559122
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How allusion enhances consumer response to hope appeals in health messaging
Albinsson, Pia A.; Huhmann, Bruce A.; Burman, Bidisha - In: Journal of business research : JBR 191 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015419841
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Social, economic, and environmental implications of drones in marketing : a framework of safeguards for sustainable technology implementation
Beninger, Stefanie; Robson, Karen - In: Journal of business research : JBR 191 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015419844
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Trajectory integration and the impact of inventions
Kok, Holmer; Monroe, Joseph; Kappen, Philip - In: Journal of business research : JBR 191 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015419848
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In-store technology personalization : a typology and research agenda based on type of automation and data collection
Merfeld, Katrin; Klein, Jan F.; Regt, Anouk de; Baltin, … - In: Journal of business research : JBR 191 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015419928
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