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Year of publication
Subject
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Consumer behaviour 270 Konsumentenverhalten 270 Theorie 53 Theory 53 Experiment 44 Brand management 38 Markenführung 38 Brand 33 Markenartikel 33 Brand image 29 Markenimage 29 Cognition 28 Decision 28 Entscheidung 28 Kognition 28 Emotion 27 Personality psychology 26 Persönlichkeitspsychologie 26 Private consumption 20 Privater Konsum 20 Social Web 20 Social web 20 Beziehungsmarketing 18 Relationship marketing 18 Motivation 17 Perception 14 Wahrnehmung 14 Social relations 13 Soziale Beziehungen 13 Internet marketing 12 Online-Marketing 12 Artificial intelligence 11 Behavioral economics 11 Consumption theory 11 Konsumtheorie 11 Künstliche Intelligenz 11 Market research 11 Marktforschung 11 Präferenztheorie 11 Theory of preferences 11
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Online availability
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Undetermined 276 Free 106
Type of publication
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Article 381 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 381 Aufsatz in Zeitschrift 381 Aufsatzsammlung 1
Language
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English 382
Author
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Berger, Jonah 9 Schmitt, Bernd 9 Cotte, June 7 Bolton, Lisa E. 6 Eckhardt, Giana M. 5 Fitzsimons, Gavan J. 5 Giesler, Markus 5 Packard, Grant 5 Price, Linda L. 5 Stephen, Andrew T. 5 Wood, Stacy 5 Woolley, Kaitlin 5 Campbell, Margaret C. 4 Crockett, David 4 Hsee, Christopher K. 4 Inman, J. Jeffrey 4 Jiang, Yuwei 4 Kozinets, Robert V. 4 Lee, Leonard 4 Melumad, Shiri 4 Ordabayeva, Nailya 4 Ozanne, Julie L. 4 Pham, Michel T. 4 Polman, Evan 4 Puntoni, Stefano 4 Sengupta, Jaideep 4 Urminsky, Oleg 4 Wan, Echo Wen 4 Wang, Xin 4 Bagchi, Rajesh 3 Belk, Russell W. 3 Bellezza, Silvia 3 Chung, Jaeyeon 3 Cutright, Keisha M. 3 Dhar, Ravi 3 Epp, Amber M. 3 Etkin, Jordan 3 Evangelidis, Ioannis 3 Goldenberg, Jacob 3 Kalra, Ajay 3
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary journal 382
Source
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ECONIS (ZBW) 382
Showing 1 - 10 of 382
Cover Image
Price partitioning of socio-moral surcharges
Goenka, Shreyans; Bagchi, Rajesh - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 873-895
Persistent link: https://www.econbiz.de/10015338625
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Identities without products : when the preference for self-linked products weakens
Weiss, Liad; Tanner, Robin J - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 896-915
Persistent link: https://www.econbiz.de/10015338626
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Using cultural repertoires during unsettled times
Yang, Ye; Ozanne, Julie L.; Phipps, Marcus - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 982-1005
Persistent link: https://www.econbiz.de/10015338631
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Serving with a smile on Airbnb : analyzing the economic returns and behavioral underpinnings of the host's smile
Zhang, Shunyuan; Friedman, Elizabeth M. S.; Srinivasan, … - In: Journal of consumer research : JCR ; an … 51 (2025) 6, pp. 1073-1097
Persistent link: https://www.econbiz.de/10015338646
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He loves the one he has invested in : the effects of mating cues on men's and women's sunk cost bias
Chen, Rui; Sun, Hao; Guo, Zhaoyang; Chen, Haipeng - In: Journal of consumer research : JCR ; an … 51 (2025) 6, pp. 1098-1119
Persistent link: https://www.econbiz.de/10015338649
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Consumer dirtwork : what extraordinary consumption reveals about the usefulness of dirt
Warren, Nathan B.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 51 (2025) 6, pp. 1229-1251
Persistent link: https://www.econbiz.de/10015338673
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What do you do outside of work? : when and why disclosing eudaimonic leisure activities increases competence perceptions and consumer choice
Daniels, Michelle E.; Samper, Adriana; Morales, Andrea C. - In: Journal of consumer research : JCR ; an … 52 (2025) 3, pp. 439-458
Persistent link: https://www.econbiz.de/10015460015
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How the materials of objects shape consumption : an affordance theory perspective
Pavlyuchenko, Roman; Dion, Delphine - In: Journal of consumer research : JCR ; an … 52 (2025) 3, pp. 459-479
Persistent link: https://www.econbiz.de/10015460016
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Collective layoffs and offshoring : a social contract account
Granulo, Armin; Kranzbühler, Anne-Madeleine; Fuchs, … - In: Journal of consumer research : JCR ; an … 52 (2025) 3, pp. 526-546
Persistent link: https://www.econbiz.de/10015460027
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The GenAI future of consumer research
Huang, Ming-Hui; Rust, Roland T. - In: Journal of consumer research : JCR ; an … 52 (2025) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10015425325
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