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Beziehungsmarketing
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Relationship marketing
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Lieferkette
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Supply chain
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Category Management
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Category management
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Customer value
1
E-commerce
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English
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Kracklauer, Alexander H.
5
Piller, Frank T.
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Reichwald, Ralf
2
Schaller, Christian
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Seifert, Dirk
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Almquist, Eric
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Barrenstein, Peter
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Großweischede, Markus
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Collaborative customer relationship management : taking CRM to the next level; with 7 tables
15
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ECONIS (ZBW)
15
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1
Customer management as the origin of collaborative customer relationship management
Kracklauer, Alexander H.
;
Mills, Quinn
;
Seifert, Dirk
- In:
Collaborative customer relationship management : taking …
,
(pp. 3-6)
.
2004
Persistent link: https://www.econbiz.de/10001921028
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2
What have we learned so far? Making CRM make money - technology alone won't create value
Almquist, Eric
;
Bovet, David
;
Heaton, Carla J.
- In:
Collaborative customer relationship management : taking …
,
(pp. 7-22)
.
2004
Persistent link: https://www.econbiz.de/10001921096
Saved in:
3
Collaborative Customer Relationship Management (CCRM)
Kracklauer, Alexander H.
;
Mills, D. Quinn
;
Seifert, Dirk
- In:
Collaborative customer relationship management : taking …
,
(pp. 25-45)
.
2004
Persistent link: https://www.econbiz.de/10001921147
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4
Case study: implementation of Collaborative Customer Relationship Management at Procter & Gamble
Kracklauer, Alexander H.
;
Warmbrunn, Niko
- In:
Collaborative customer relationship management : taking …
,
(pp. 46-56)
.
2004
Persistent link: https://www.econbiz.de/10001921159
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5
The integration of supply chain management and Customer Relationship Management
Kracklauer, Alexander H.
(
contributor
)
- In:
Collaborative customer relationship management : taking …
,
(pp. 57-69)
.
2004
Persistent link: https://www.econbiz.de/10001921168
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6
Case study: ISCRM - a study of the business benefits achieved through integrated supply and Customer Relationship Management
Hines, Scott
- In:
Collaborative customer relationship management : taking …
,
(pp. 70-75)
.
2004
Persistent link: https://www.econbiz.de/10001921176
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7
The future of collaborative Customer Relationship Management: integrating demand and supply chain
Duffy, Jim
;
Koudal, Peter
;
Pratt, Stephen
- In:
Collaborative customer relationship management : taking …
,
(pp. 77-106)
.
2004
Persistent link: https://www.econbiz.de/10001921182
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8
Collaborative customer relationship management from a market research viewpoint
Groß, Matthias
;
Ohlig, Jens
- In:
Collaborative customer relationship management : taking …
,
(pp. 155-172)
.
2004
Persistent link: https://www.econbiz.de/10001921194
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9
New ways of category management
Kracklauer, Alexander H.
(
contributor
)
- In:
Collaborative customer relationship management : taking …
,
(pp. 217-227)
.
2004
Persistent link: https://www.econbiz.de/10001921200
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10
Collaborative category management on the Internet - basics to create and manage consumer-focused assortments in online-shops
Großweischede, Markus
- In:
Collaborative customer relationship management : taking …
,
(pp. 229-253)
.
2004
Persistent link: https://www.econbiz.de/10001921201
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