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Conjoint analysis 21 Conjoint-Analyse 21 Theorie 16 Theory 16 Market research 8 Marktforschung 8 Consumer behaviour 4 Experiment 4 Konsumentenverhalten 4 Cluster analysis 3 Clusteranalyse 3 Präferenztheorie 3 Simulation 3 Statistical test 3 Statistischer Test 3 Theory of preferences 3 Beziehungsmarketing 2 Relationship marketing 2 Allocation 1 Allokation 1 Bewertung 1 Brand 1 Brand image 1 Brand management 1 Comparison 1 Credibility 1 Customer analysis 1 Decision 1 Deutschland 1 Diversification 1 Diversifikation 1 Entscheidung 1 Evaluation 1 Germany 1 Glaubwürdigkeit 1 Innovation 1 Kundenanalyse 1 Markenartikel 1 Markenführung 1 Markenimage 1
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Type of publication
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Article 21
Language
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English 21
Author
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Gustafsson, Anders 3 Herrmann, Andreas 3 Huber, Frank 3 Sattler, Henrik 3 Baier, Daniel 1 Blomkvist, Ola 1 Brasini, Sergio 1 Chrzan, Keith 1 Cohen, Steven H. 1 DeSarbo, Christian F. 1 DeSarbo, Wayne D. 1 Dellaert, Benedict G. C. 1 Ekdahl, Fredrik 1 Elrod, Terry 1 Esser, Mark 1 Felten, Claudio 1 Gaul, Wolfgang 1 Haaijer, Rinus 1 Hensel-Börner, Susanne 1 Hensher, David 1 Huber, Joel 1 Kamakura, Wagner 1 Keil, Sev K. 1 Kolvenbach, Claus 1 Krieg, Stefanie 1 Louviere, Jordan 1 Marzocchi, Gian Luca 1 Miller, Richard 1 Orme, Bryan 1 Ozer, Muammer 1 Ramaswamy, Venkatram 1 Rao, Vithala R. 1 Rimessi, Marcello 1 Schirm, Karsten 1 Schmidt-Gallas, Dirk 1 Simmons, Sid 1 Swait, Joffre 1 Teichert, Thorsten 1 Wedel, Michel 1 Wittink, Dick R. 1
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Conjoint measurement : methods and applications ; with 91 tables 21
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ECONIS (ZBW) 21
Showing 1 - 10 of 21
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A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications ; with …, (pp. 147-159). 2003
Persistent link: https://www.econbiz.de/10001997723
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New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca; Brasini, Sergio; Rimessi, Marcello - In: Conjoint measurement : methods and applications ; with …, (pp. 161-186). 2003
Persistent link: https://www.econbiz.de/10001997774
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 187-207). 2003
Persistent link: https://www.econbiz.de/10001997850
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 209-234). 2003
Persistent link: https://www.econbiz.de/10001997884
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The value of extent-of-preference information in choise-based conjoint analysis
Elrod, Terry; Chrzan, Keith - In: Conjoint measurement : methods and applications ; with …, (pp. 235-249). 2003
Persistent link: https://www.econbiz.de/10001997918
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Confounding of effects in rank-based conjoint-analysis
Teichert, Thorsten - In: Conjoint measurement : methods and applications ; with …, (pp. 251-276). 2003
Persistent link: https://www.econbiz.de/10001997967
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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner; Ozer, Muammer - In: Conjoint measurement : methods and applications ; with …, (pp. 277-303). 2003
Persistent link: https://www.econbiz.de/10001997988
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Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 305-329). 2003
Persistent link: https://www.econbiz.de/10001998020
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Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Louviere, Jordan; Hensher, David; Swait, Joffre - In: Conjoint measurement : methods and applications ; with …, (pp. 331-370). 2003
Persistent link: https://www.econbiz.de/10001998050
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Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus; Wedel, Michel - In: Conjoint measurement : methods and applications ; with …, (pp. 371-412). 2003
Persistent link: https://www.econbiz.de/10001998067
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