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Consumer behaviour
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MSI reports : working paper series
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ECONIS (ZBW)
209
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1
Connected families : how consumption practices survive distance
Epp, Amber M.
;
Schau, Hope Jensen
;
Price, Linda L.
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 189-233
Persistent link: https://www.econbiz.de/10009726046
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2
Is the new product yours or mine? : a linguistic perspective on composite brand extensions
Tsai, Meng-chun
;
Lou, Yung-chien
;
Bei, Lien-ti
;
Monroe, …
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 141-188
Persistent link: https://www.econbiz.de/10009726048
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3
Does online chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 83-140
Persistent link: https://www.econbiz.de/10009726050
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4
Consumer response to user-generated advertising : the effects of disclosing consumers as ad creators
Thompson, Debora V.
;
Malaviya, Prashant
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 43-82
Persistent link: https://www.econbiz.de/10009726053
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5
When does retargeting work? : timing information specificity
Lambrecht, Anja
;
Tucker, Catherine
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 3-42
Persistent link: https://www.econbiz.de/10009726056
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6
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
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7
The role of menu organization in food choice
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 143-187
Persistent link: https://www.econbiz.de/10009559367
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8
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 105-142
Persistent link: https://www.econbiz.de/10009559369
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9
No comment?! : the drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 63-103
Persistent link: https://www.econbiz.de/10009559371
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10
Social dollars : the economic impact of customer participation in a firm-sponsored online community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 3-61
Persistent link: https://www.econbiz.de/10009559372
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