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Search: isPartOf_id:10003771841
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Consumer behaviour
4
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4
Turkey
4
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2
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2
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2
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2
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Gan, Christopher
2
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Innovative marketing : IM
10
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ECONIS (ZBW)
10
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1
Pricing competition policy in the European airlines industry : a firm behavior model proposal
Kontsas, Stamatis
;
Mylonakis, John
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 23-27
Persistent link: https://www.econbiz.de/10003816546
Saved in:
2
How events work : understanding consumer responses to event marketing
Martensen, Anne
;
Grønholdt, Lars
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
Saved in:
3
Marketing to aging population : are values held by senior American consumers similar to Turkish consumers?
Sahin, Ayse
- In:
Innovative marketing : IM
4
(
2008
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10003801081
Saved in:
4
Consumers' purchasing behavior towards green products in New Zealand
Gan, Christopher
;
Wee, Han Yen
;
Ozanne, Lucie
;
Kao, Tzu-Hui
- In:
Innovative marketing : IM
4
(
2008
)
1
,
pp. 93-102
Persistent link: https://www.econbiz.de/10003801086
Saved in:
5
Innovation and relationships in industrial districts : the case of Turkey
Özkanli, Özlem
;
Erdil, Erkan
;
Akdeve, Erdal
- In:
Innovative marketing : IM
4
(
2008
)
1
,
pp. 114-119
Persistent link: https://www.econbiz.de/10003801270
Saved in:
6
Factors affecting the success of store brands in Turkish retailing market
Ural, Tulin
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 33-41
Persistent link: https://www.econbiz.de/10003801274
Saved in:
7
An empirical analysis of customer satisfaction in international air travel
Clemes, Michael D.
;
Gan, Christopher
;
Kao, Tzu-Hui
; …
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10003801278
Saved in:
8
How experiential marketing can be used to build brands : a case study of two specialty stores
Srivastava, Rajesh Kumar
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10003801282
Saved in:
9
Sustainable business as marketing strategy
Obermiller, Carl
;
Burke, Chauncey
;
Atwood, April
- In:
Innovative marketing : IM
4
(
2008
)
3
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003801315
Saved in:
10
Evaluating the relationship between brand and supply chain management on Turkish SMEs
Ulaş, Dilber
;
Çalıpınar, Hatice
- In:
Innovative marketing : IM
4
(
2008
)
3
,
pp. 58-68
Persistent link: https://www.econbiz.de/10003801318
Saved in:
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