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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
157
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ECONIS (ZBW)
157
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1
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
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2
Simpler online ratings formats increase consumer trust
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
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3
Conversion potential : a metric for evaluating search engine advertising performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
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4
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
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5
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
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6
Improving banner ad strategies through predictive modeling
Obal, Michael W.
;
Lv, Wen
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011760819
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7
Need for touch and two-way communication in e-commerce
Lee, Yun Jung
;
Yang, Sujin
;
Johnson, Zachary
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
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8
Digitalization in retailing : moving beyond e-commerce
Radon, Anita
(
ed.
);
Richard, James E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011813269
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9
Using rich media to motivate fair-trade purchase
Han, Tae-Han
;
Stoel, Leslie
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10011813284
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10
A QoS-sensitive model for e-commerce customer behavior
Ghavamipoor, Hoda
;
Galpayegani, S. Alireza Hashemi
; …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 380-397
Persistent link: https://www.econbiz.de/10011813290
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