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3,357
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3,357
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Chebat, Jean-Charles
40
Laroche, Michel
29
Woodside, Arch G.
25
Babin, Barry J.
23
Beatty, Sharon E.
16
Brenes, Esteban R.
15
Diamantopoulos, Adamantios
14
Zinkhan, George M.
14
Kim, Chankon
11
Merrilees, Bill
11
Bearden, William O.
10
Donthu, Naveen
10
Menguc, Bulent
10
Walsh, Gianfranco
10
de Chernatony, Leslie
10
Bhuian, Shahid N.
9
Ewing, Michael T.
9
Geuens, Maggie
9
Hill, Ronald Paul
9
Lee, Hanjoon
9
Lewin, Jeffrey E.
9
Rose, Gregory M.
9
Braunsberger, Karin
8
Dubinsky, Alan J.
8
Ferrell, O.C.
8
Grewal, Dhruv
8
Haugland, Sven A.
8
Holak, Susan L.
8
Holbrook, Morris B.
8
Johnston, Wesley J.
8
Ko, Eunju
8
Olavarrieta, Sergio
8
Wilson, Elizabeth J.
8
Auh, Seigyoung
7
Berthon, Pierre
7
Fennis, Bob M.
7
Franke, George R.
7
Greenley, Gordon E.
7
Lee, Dong-Jin
7
Luo, Xueming
7
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Journal of business research : JBR
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OLC EcoSci
3,357
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1
Introduction: thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
de …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10010054592
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2
The brand management system and service firm competitiveness
Santos-Vijande, María Leticia
;
del Río-Lanza, Ana Belén
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 148-157
Persistent link: https://www.econbiz.de/10010054593
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3
Internal branding: Franchisor leadership as a critical determinant
Merrilees, Bill
;
Frazer, Lorelle
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10010054594
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4
Building bank brands: How leadership behavior influences employee commitment
Wallace, Elaine
;
de Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10010054595
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5
Rebuilding community corporate brands: A total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10010054596
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6
The role of brand logos in firm performance
Park, C. Whan
;
Eisingerich, Andreas B.
;
Pol, Gratiana
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 180-187
Persistent link: https://www.econbiz.de/10010054597
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7
Modeling mental market share
Romaniuk, Jenni
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 188-195
Persistent link: https://www.econbiz.de/10010054598
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8
Downscale extensions: Consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10010054599
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9
Endorser age and stereotypes: Consequences on brand age
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 207-215
Persistent link: https://www.econbiz.de/10010054600
Saved in:
10
Brand communities embedded in social networks
Zaglia, Melanie E.
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 216-223
Persistent link: https://www.econbiz.de/10010054601
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