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Article 3,357
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Undetermined 3,357
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Chebat, Jean-Charles 40 Laroche, Michel 29 Woodside, Arch G. 25 Babin, Barry J. 23 Beatty, Sharon E. 16 Brenes, Esteban R. 15 Diamantopoulos, Adamantios 14 Zinkhan, George M. 14 Kim, Chankon 11 Merrilees, Bill 11 Bearden, William O. 10 Donthu, Naveen 10 Menguc, Bulent 10 Walsh, Gianfranco 10 de Chernatony, Leslie 10 Bhuian, Shahid N. 9 Ewing, Michael T. 9 Geuens, Maggie 9 Hill, Ronald Paul 9 Lee, Hanjoon 9 Lewin, Jeffrey E. 9 Rose, Gregory M. 9 Braunsberger, Karin 8 Dubinsky, Alan J. 8 Ferrell, O.C. 8 Grewal, Dhruv 8 Haugland, Sven A. 8 Holak, Susan L. 8 Holbrook, Morris B. 8 Johnston, Wesley J. 8 Ko, Eunju 8 Olavarrieta, Sergio 8 Wilson, Elizabeth J. 8 Auh, Seigyoung 7 Berthon, Pierre 7 Fennis, Bob M. 7 Franke, George R. 7 Greenley, Gordon E. 7 Lee, Dong-Jin 7 Luo, Xueming 7
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Journal of business research : JBR 3,357
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OLC EcoSci 3,357
Showing 1 - 10 of 3,357
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Introduction: thought leadership in brand management
Merrilees, Bill; Wallace, Elaine; Buil, Isabel; de … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147
Persistent link: https://www.econbiz.de/10010054592
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The brand management system and service firm competitiveness
Santos-Vijande, María Leticia; del Río-Lanza, Ana Belén - In: Journal of business research : JBR 66 (2013) 2, pp. 148-157
Persistent link: https://www.econbiz.de/10010054593
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Internal branding: Franchisor leadership as a critical determinant
Merrilees, Bill; Frazer, Lorelle - In: Journal of business research : JBR 66 (2013) 2, pp. 158-164
Persistent link: https://www.econbiz.de/10010054594
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Building bank brands: How leadership behavior influences employee commitment
Wallace, Elaine; de Chernatony, Leslie; Buil, Isabel - In: Journal of business research : JBR 66 (2013) 2, pp. 165-171
Persistent link: https://www.econbiz.de/10010054595
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Rebuilding community corporate brands: A total stakeholder involvement approach
Miller, Dale; Merrilees, Bill - In: Journal of business research : JBR 66 (2013) 2, pp. 172-179
Persistent link: https://www.econbiz.de/10010054596
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The role of brand logos in firm performance
Park, C. Whan; Eisingerich, Andreas B.; Pol, Gratiana; … - In: Journal of business research : JBR 66 (2013) 2, pp. 180-187
Persistent link: https://www.econbiz.de/10010054597
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Modeling mental market share
Romaniuk, Jenni - In: Journal of business research : JBR 66 (2013) 2, pp. 188-195
Persistent link: https://www.econbiz.de/10010054598
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Downscale extensions: Consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of business research : JBR 66 (2013) 2, pp. 196-206
Persistent link: https://www.econbiz.de/10010054599
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Endorser age and stereotypes: Consequences on brand age
Huber, Frank; Meyer, Frederik; Vogel, Johannes; … - In: Journal of business research : JBR 66 (2013) 2, pp. 207-215
Persistent link: https://www.econbiz.de/10010054600
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Brand communities embedded in social networks
Zaglia, Melanie E. - In: Journal of business research : JBR 66 (2013) 2, pp. 216-223
Persistent link: https://www.econbiz.de/10010054601
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