Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10009233680
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing theory
31
Marketingtheorie
31
Marketing
19
Marketing management
13
Marketingmanagement
13
Beziehungsmarketing
10
Consumer behaviour
10
Konsumentenverhalten
10
Relationship marketing
10
Naresh K. Malhotra
9
Scientific method
7
Wissenschaftliche Methode
7
International marketing
6
Internationales Marketing
6
Paul E. Green
6
Theorie
6
Theory
6
Economic history
5
Gerald Zaltman
5
Scientists
5
Wirtschaftsgeschichte
5
Wissenschaftler
5
B-to-B-Marketing
4
Business-to-business marketing
4
Conjoint analysis
4
Conjoint-Analyse
4
Market segmentation
4
Marktsegmentierung
4
Einzelhandel
3
Market research
3
Marktforschung
3
Multivariate Analyse
3
Multivariate analysis
3
Preismanagement
3
Pricing strategy
3
Retail trade
3
Business ethics
2
Competitive advantage
2
Corporate Social Responsibility
2
Corporate social responsibility
2
more ...
less ...
Type of publication
All
Book / Working Paper
80
Type of publication (narrower categories)
All
Collection of articles of several authors
42
Sammelwerk
42
Collection of articles written by one author
34
Sammlung
34
Reprint
18
Festschrift
16
Language
All
English
80
Author
All
Sheth, Jagdish N.
71
Hunt, Shelby D.
10
Kotler, Philip
10
Kumar, V.
10
Malhotra, Naresh K.
10
Wind, Yoram
10
Grönroos, Christian
8
Krishnan, Balaji C.
8
Monroe, Kent B.
7
Green, Paul E.
6
Zaltman, Gerald
6
Rao, Vithala R.
5
Varadarajan, Rajan
3
Andreasen, Alan R.
2
Hauser, John R.
2
Jain, Arun K.
2
Moskowitz, Howard R.
2
Uslay, Can
2
Yadav, Manjit S.
2
Achrol, Ravi S.
1
Agarwal, James
1
Ambler, Tim
1
Arabie, Phipps
1
Arnett, Dennis B.
1
Bagozzi, Richard P.
1
Ballantyne, David
1
Barabba, Vincent P.
1
Barwise, Patrick
1
Bayus, Barry L.
1
Bell, David R.
1
Bello, Daniel C.
1
Blattberg, Robert C.
1
Bloom, Paul N.
1
Bradlow, Eric T.
1
Brodie, Roderick P.
1
Brown, James R.
1
Busch, Paul S.
1
Carmone, Frank J.
1
Citrin, Alka V.
1
Coughlan, Anne T.
1
more ...
less ...
Published in...
All
Legends in marketing
80
Source
All
ECONIS (ZBW)
80
Showing
1
-
10
of
80
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
3
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
4
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
5
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
6
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
9
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
10
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
