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Year of publication
Subject
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Personalisierung 11 Personalization 11 E-commerce 4 Electronic Commerce 4 Internet marketing 3 Kaufentscheidung 3 Online-Marketing 3 Purchase decision 3 Customer integration 2 Customer value 2 Kundenintegration 2 Kundenwert 2 Learning process 2 Lernprozess 2 Online retailing 2 Online-Handel 2 Agent-based modeling 1 Agentenbasierte Modellierung 1 B-to-B-Marketing 1 Betriebliche Wertschöpfung 1 Business-to-business marketing 1 Customer retention 1 Data protection 1 Datenschutz 1 Erfolgsfaktor 1 Individualism 1 Individualismus 1 Internet usage 1 Internetnutzung 1 Kundenbindung 1 Market research 1 Marktforschung 1 Mass Customization 1 Mass customization 1 Multinationales Unternehmen 1 Online search 1 Online-Recherche 1 Product management 1 Produktmanagement 1 Präferenztheorie 1
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Type of publication
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Article 11
Type of publication (narrower categories)
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Aufsatz im Buch 11 Book section 11
Language
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English 11
Author
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Adcox, John 1 Bagby, John W. 1 Balakrishnan, Anantaram 1 Cavalieri, Judy 1 Cox, Ingemar J. 1 Datta, Anindya 1 Donato, Mary P. 1 Giles, Lee 1 Glover, Eric J. 1 Häubl, Gerald 1 Madonia, Terry 1 Manavoglu, Eren 1 Montgomery, Alan 1 Murray, Kyle B. 1 Pal, Nirmal 1 Pennock, David M. 1 Rangaswamy, Arvind 1 Rothrock, Kirk 1 Shankar, Venkatesh 1 Spink, Amanda 1 Srinivasan, Kannan 1 Summerlin, Thomas 1 Thomas, Helen 1 Trifts, Valerie 1 VanderMeer, Debra 1 Wang, James Z. 1 Weinberg, Bruce D. 1 Wittenstein, Mike 1
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The power of one : gaining business value from personalization technologies 11
Source
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ECONIS (ZBW) 11
Showing 1 - 10 of 11
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Business imperatives of personalization
Rothrock, Kirk; Pal, Nirmal - In: The power of one : gaining business value from …, (pp. 10-32). 2003
Persistent link: https://www.econbiz.de/10011588656
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Personalization in the wireless world
Weinberg, Bruce D.; Cavalieri, Judy; Madonia, Terry - In: The power of one : gaining business value from …, (pp. 58-81). 2003
Persistent link: https://www.econbiz.de/10011588665
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Beyond personalization : experience architecture
Adcox, John; Wittenstein, Mike - In: The power of one : gaining business value from …, (pp. 82-102). 2003
Persistent link: https://www.econbiz.de/10011588667
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From many to one : personalized product fulfillment systems
Rangaswamy, Arvind; Balakrishnan, Anantaram - In: The power of one : gaining business value from …, (pp. 33-57). 2003
Persistent link: https://www.econbiz.de/10011588670
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Personalization of global sales and marketing activities in the digital economy : a strategic perspective
Shankar, Venkatesh; Donato, Mary P. - In: The power of one : gaining business value from …, (pp. 103-121). 2003
Persistent link: https://www.econbiz.de/10011588672
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Learning about customers without asking
Montgomery, Alan; Srinivasan, Kannan - In: The power of one : gaining business value from …, (pp. 122-143). 2003
Persistent link: https://www.econbiz.de/10011588674
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Personalized product presentation : the influence of electronic recommendation agents on consumer choice
Häubl, Gerald; Murray, Kyle B.; Trifts, Valerie - In: The power of one : gaining business value from …, (pp. 144-163). 2003
Persistent link: https://www.econbiz.de/10011588676
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Personalizing your web site : a how-to guide
Datta, Anindya; Thomas, Helen; VanderMeer, Debra - In: The power of one : gaining business value from …, (pp. 164-182). 2003
Persistent link: https://www.econbiz.de/10011588679
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Modeling and personalization of users
Manavoglu, Eren; Giles, Lee; Spink, Amanda; Wang, James Z. - In: The power of one : gaining business value from …, (pp. 183-197). 2003
Persistent link: https://www.econbiz.de/10011588728
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Technological aspects of privacy and security for personalization
Cox, Ingemar J.; Pennock, David M.; Glover, Eric J. - In: The power of one : gaining business value from …, (pp. 198-217). 2003
Persistent link: https://www.econbiz.de/10011588730
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