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Andaleeb, Syed Saad
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Strategic marketing management in Asia : case studies and lessons across industries
18
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ECONIS (ZBW)
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Evolution of marketing as a discipline
Anwar, Syed Ferhat
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 1-14)
.
2017
Persistent link: https://www.econbiz.de/10011596804
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2
Marketing environment
Theng, Lau Geok
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 15-57)
.
2017
Persistent link: https://www.econbiz.de/10011596805
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3
Strategic planning and marketing models
Rahman, Khandoker Mahmudur
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 59-110)
.
2017
Persistent link: https://www.econbiz.de/10011596806
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4
Marketing research
Andaleeb, Syed Saad
;
Hasan, Khalid
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 111-160)
.
2017
Persistent link: https://www.econbiz.de/10011596811
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5
Consumer behavior
Andaleeb, Syed Saad
;
Latiff, Shiraz
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 161-178)
.
2017
Persistent link: https://www.econbiz.de/10011596812
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Market segmentation, targeting, and positioning
Andaleeb, Syed Saad
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 179-207)
.
2017
Persistent link: https://www.econbiz.de/10011596813
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Product decisions
Bhupathi, Murali Manohar
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 209-224)
.
2017
Persistent link: https://www.econbiz.de/10011596814
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8
New product development
Haque, Ehsan Ul
;
Hasan, Khalid
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 225-260)
.
2017
Persistent link: https://www.econbiz.de/10011596828
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9
Packaging
Rahman, Khandoker Mahmudur
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 261-293)
.
2017
Persistent link: https://www.econbiz.de/10011596839
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10
Branding and brand management
Sudhakar, Bushan D.
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 295-314)
.
2017
Persistent link: https://www.econbiz.de/10011596843
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