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Cross-cultural marketing
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Interkulturelles Marketing
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National culture
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Herk, Hester van
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Torelli, Carlos J.
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
11
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ECONIS (ZBW)
11
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Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van
;
Torelli, Carlos J.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011749707
Saved in:
2
Culture at the country level
Maseland, Robbert
;
Hoorn, André van
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 7-32)
.
2017
Persistent link: https://www.econbiz.de/10011749713
Saved in:
3
Putting the pieces together : culture and the person
Wong, Nancy
;
Lee, Julie Anne
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 33-48)
.
2017
Persistent link: https://www.econbiz.de/10011749716
Saved in:
4
Culture and consumer behavior
Torelli, Carlos J.
;
Rodas, Mariá A.
;
Lahoud, Pascale
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 49-68)
.
2017
Persistent link: https://www.econbiz.de/10011749717
Saved in:
5
Is it culture? : a pragmatic approach to cross-cultural analysis
Herk, Hester van
;
Poortinga, Ype H.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 69-88)
.
2017
Persistent link: https://www.econbiz.de/10011749721
Saved in:
6
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
Saved in:
7
Country-origin effects
Zeugner-Roth, Katharina Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 111-128)
.
2017
Persistent link: https://www.econbiz.de/10011749733
Saved in:
8
Culture and branding
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 129-147)
.
2017
Persistent link: https://www.econbiz.de/10011749734
Saved in:
9
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
Saved in:
10
Methodological issues in cross-cultural
Baumgartner, Hans
;
Weijters, Bert
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 169-190)
.
2017
Persistent link: https://www.econbiz.de/10011749738
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