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Preismanagement
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Pricing strategy
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Customer value
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Liozu, Stephan
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Innovation in pricing : contemporary theories and best practices
24
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ECONIS (ZBW)
24
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Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 11-27)
.
2018
Persistent link: https://www.econbiz.de/10011713210
Saved in:
2
The organizational design of the pricing function in firms : a center-led management approach
Liozu, Stephan
;
Ecker, Kellie
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 31-53)
.
2018
Persistent link: https://www.econbiz.de/10011713240
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3
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 54-71)
.
2018
Persistent link: https://www.econbiz.de/10011713244
Saved in:
4
CEO championing of pricing and the impact on firm performance
Liozu, Stephan
;
Hinterhuber, Andreas
;
Perelli, Sheri
; …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 72-102)
.
2018
Persistent link: https://www.econbiz.de/10011713246
Saved in:
5
Who is in charge of value? : the e emerging role of Chief Value Officer
Baker, Ronald J.
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 103-122)
.
2018
Persistent link: https://www.econbiz.de/10011713253
Saved in:
6
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
7
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
8
Ten considerations for your pricing model innovation process
Liozu, Stephan
;
Richardson, Katie
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 147-154)
.
2018
Persistent link: https://www.econbiz.de/10011713272
Saved in:
9
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
10
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
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