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Contemporary trends in innovative marketing strategies
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ECONIS (ZBW)
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Innovative digital marketing in business
Rosário, Albérico Travassos
;
Dias, Joana Carmo
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 1-35)
.
2024
Persistent link: https://www.econbiz.de/10014519821
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A systematic literature review and research agenda of data-driven marketing
García-y-García, Elena
;
Rejón-Guardia, Francisco
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 36-70)
.
2024
Persistent link: https://www.econbiz.de/10014519828
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3
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
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4
Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
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5
Artificial intelligence in marketing : a study on tools, use, and impacts
Kotinski, Loredana
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 112-125)
.
2024
Persistent link: https://www.econbiz.de/10014519848
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6
Wine labels : the impact on customer perception and intention to buy wine
Silva, Margarida
;
Buchko, Nataliia
;
Parashchenko, Natalia
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 126-140)
.
2024
Persistent link: https://www.econbiz.de/10014519852
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Impact of visual hierarchy on user experience in e-commerce websites
Raghavendra, A. N.
;
Vijayakumar, G.
;
Thalari, Sanjeev Kumar
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 141-156)
.
2024
Persistent link: https://www.econbiz.de/10014519856
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8
Business e-negotiation : specificities, tools, and challenges
Ghali, Zohra
;
Saidi, Khadija
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 157-177)
.
2024
Persistent link: https://www.econbiz.de/10014519861
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9
Then, now, and hereafter of customer engagement : insights from bibliometric and thematic literature review
Syama, K. S.
;
George, Sneha Rose
;
Edward, Manoj
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 178-203)
.
2024
Persistent link: https://www.econbiz.de/10014519876
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The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
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