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Year of publication
Subject
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Artificial intelligence 15 Künstliche Intelligenz 15 Beziehungsmarketing 7 Relationship marketing 7 Forecasting model 4 Marketing management 4 Marketingmanagement 4 Prognoseverfahren 4 Big Data 3 Big data 3 Personalisierung 3 Personalization 3 Simbabwe 3 Zimbabwe 3 Advertising 2 Brand management 2 Customer service 2 Data Analytics 2 Data analytics 2 Data protection 2 Data security 2 Datenschutz 2 Datensicherheit 2 Impact assessment 2 Internet marketing 2 Kundenservice 2 Literaturanalyse 2 Literature review 2 Markenführung 2 Metaverse 2 Metaversum 2 Neural networks 2 Neuronale Netze 2 Online-Marketing 2 Social Web 2 Social web 2 Werbung 2 Wirkungsanalyse 2 2013-2023 1 Absatz 1
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Undetermined 22
Type of publication
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Article 22
Type of publication (narrower categories)
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Aufsatz im Buch 22 Book section 22
Language
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English 22
Author
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Hondoma, Thanks 4 Dube, Mercy 3 Tshuma, Sinothando 3 Kiwa, Fungai Jacqueline 2 Masengu, Reason 2 Muduva, Martin 2 Pramanik, Sabyasachi 2 Adeyinka, Kehinde Iyioluwa 1 Adeyinka, Taye Iyinoluwa 1 Ajagbe, Sunday Adeola 1 Ananth, Christo 1 Anastácio, Inês de Jesus 1 Bacalhau, Lara Mendes 1 Bargavi, Manju 1 Bigirimana, Stanislas 1 Buthelezi, Makhosazane 1 Chiwaridzo, Option Takunda 1 Chiwariro, Ronald 1 Deepak 1 Dhablia, Anishkumar 1 Dhabliya, Dharmesh 1 Gupta, Ankur 1 Hungwe, Delight Rufarp 1 Hussain, Muhammad Hamdan 1 Iyioluwa, Adeyinka Kehinde 1 Jain, Kshipra 1 Kanimozhi, P. 1 Khalil, Muhammad Khuram 1 Khalil, Shahid 1 Khan, Sangeen 1 Kumar, Jambi Ratna Raja 1 Kumar, T. Ananth 1 Leandro, Alexandra 1 Mabotja, Tshepo Phuti 1 Mamwadi, Samuel 1 Mandal, Unmesh 1 Maregere, Lena Lainah 1 Mavutha, Winiswa 1 Mtengwa, Edwill 1 Muchenje, Chenjerai 1
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AI-driven marketing research and data analytics 22
Source
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ECONIS (ZBW) 22
Showing 1 - 10 of 22
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A comparative methodology of supervised machine learning algorithms for predicting customer churn using neuromarketing techniques
Muduva, Martin; Hondoma, Thanks; Chiwariro, Ronald; … - In: AI-driven marketing research and data analytics, (pp. 1-29). 2024
Persistent link: https://www.econbiz.de/10014558835
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AI voice assistant for smartphones with NLP techniques
Kiwa, Fungai Jacqueline; Muduva, Martin; Masengu, Reason - In: AI-driven marketing research and data analytics, (pp. 30-47). 2024
Persistent link: https://www.econbiz.de/10014558838
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AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi - In: AI-driven marketing research and data analytics, (pp. 48-66). 2024
Persistent link: https://www.econbiz.de/10014558840
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Artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications
Adeyinka, Kehinde Iyioluwa; Chiwaridzo, Option Takunda; … - In: AI-driven marketing research and data analytics, (pp. 67-81). 2024
Persistent link: https://www.econbiz.de/10014558855
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Artificial intelligence and data analytics : a narrative review of Zimbabwe's SME market
Ngonisa, Cryin - In: AI-driven marketing research and data analytics, (pp. 82-97). 2024
Persistent link: https://www.econbiz.de/10014558889
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Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option; Iyioluwa, Adeyinka Kehinde - In: AI-driven marketing research and data analytics, (pp. 98-117). 2024
Persistent link: https://www.econbiz.de/10014558894
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Central load balancing policy over virtual machines on cloud
Pramanik, Sabyasachi - In: AI-driven marketing research and data analytics, (pp. 118-142). 2024
Persistent link: https://www.econbiz.de/10014558897
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Customer lifetime value prediction using survival analysis
Hondoma, Thanks - In: AI-driven marketing research and data analytics, (pp. 143-161). 2024
Persistent link: https://www.econbiz.de/10014558901
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Enhancing engagement with personalized recommendations with AI-powered recommender systems
Hondoma, Thanks - In: AI-driven marketing research and data analytics, (pp. 162-181). 2024
Persistent link: https://www.econbiz.de/10014558904
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Exploring the relationship between CRM tools, AI, and big data : a systematic review
Tavares, Mariana Carapêto; Anastácio, Inês de Jesus; … - In: AI-driven marketing research and data analytics, (pp. 182-196). 2024
Persistent link: https://www.econbiz.de/10014558920
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