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AI-driven marketing research and data analytics
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ECONIS (ZBW)
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A comparative methodology of supervised machine learning algorithms for predicting customer churn using neuromarketing techniques
Muduva, Martin
;
Hondoma, Thanks
;
Chiwariro, Ronald
; …
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AI-driven marketing research and data analytics
,
(pp. 1-29)
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2024
Persistent link: https://www.econbiz.de/10014558835
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AI voice assistant for smartphones with NLP techniques
Kiwa, Fungai Jacqueline
;
Muduva, Martin
;
Masengu, Reason
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AI-driven marketing research and data analytics
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(pp. 30-47)
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2024
Persistent link: https://www.econbiz.de/10014558838
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AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
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AI-driven marketing research and data analytics
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(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
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Artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications
Adeyinka, Kehinde Iyioluwa
;
Chiwaridzo, Option Takunda
; …
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AI-driven marketing research and data analytics
,
(pp. 67-81)
.
2024
Persistent link: https://www.econbiz.de/10014558855
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Artificial intelligence and data analytics : a narrative review of Zimbabwe's SME market
Ngonisa, Cryin
- In:
AI-driven marketing research and data analytics
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(pp. 82-97)
.
2024
Persistent link: https://www.econbiz.de/10014558889
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Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
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AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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Central load balancing policy over virtual machines on cloud
Pramanik, Sabyasachi
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AI-driven marketing research and data analytics
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(pp. 118-142)
.
2024
Persistent link: https://www.econbiz.de/10014558897
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Customer lifetime value prediction using survival analysis
Hondoma, Thanks
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AI-driven marketing research and data analytics
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(pp. 143-161)
.
2024
Persistent link: https://www.econbiz.de/10014558901
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Enhancing engagement with personalized recommendations with AI-powered recommender systems
Hondoma, Thanks
- In:
AI-driven marketing research and data analytics
,
(pp. 162-181)
.
2024
Persistent link: https://www.econbiz.de/10014558904
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Exploring the relationship between CRM tools, AI, and big data : a systematic review
Tavares, Mariana Carapêto
;
Anastácio, Inês de Jesus
; …
- In:
AI-driven marketing research and data analytics
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(pp. 182-196)
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2024
Persistent link: https://www.econbiz.de/10014558920
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