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Advances in digital marketing in the era of artificial intelligence : case studies and data analysis for business problem solving
18
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ECONIS (ZBW)
18
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AI and advertising unraveling the dynamics of consumer behavior and brand engagement
Ahuja, Komal
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 1-6)
.
2025
Persistent link: https://www.econbiz.de/10015196632
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2
Enhancing customer experience through AI-enabled content personalization in e-commerce marketing
Vashishth, Tarun Kumar
;
Vikas
;
Sharma, Kewal Krishan
; …
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 7-32)
.
2025
Persistent link: https://www.econbiz.de/10015196639
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3
Enhancing customer targeting in e-commerce and digital marketing through AI-Driven personalization strategies
Bhardwaj, Suyash
;
Sharma, Nirmesh
;
Goel, Mausmi
;
Vandana
; …
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 41-60)
.
2025
Persistent link: https://www.econbiz.de/10015196656
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4
Current advances on the application of blockchain solutions in digital marketing opportunities and threats
Mnasri, Sami
;
Hassanat, Ahmad
;
Alghamdi, Mansoor
; …
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 61-78)
.
2025
Persistent link: https://www.econbiz.de/10015196709
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5
Analysis and result prediction for Indian Premier League using machine learning algorithms
Jeba, S. V. Annlin
;
Kurup, Parvathy S
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 79-93)
.
2025
Persistent link: https://www.econbiz.de/10015196711
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The effectiveness of using artificial intelligence techniques in advertising on social media
Hmidi, Thouraya
;
Zaidi, Aicha
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 122-131)
.
2025
Persistent link: https://www.econbiz.de/10015196721
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7
The impact of blockchain on digital commerce
Hmidi, Thouraya
;
Zaidi, Aicha
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 132-140)
.
2025
Persistent link: https://www.econbiz.de/10015196729
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Chatbots : a computerized communication specialized device
More, Amrita Baid
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 141-161)
.
2025
Persistent link: https://www.econbiz.de/10015196732
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Chatbot and digital communication
Smida, Lilia
;
Gharb, Jamel-Eddine
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 172-194)
.
2025
Persistent link: https://www.econbiz.de/10015196735
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Are you real? : when anthropomorphism misleads the consumer
Hassairi, Manel
;
Ghzaiel, Karima
- In:
Advances in digital marketing in the era of artificial …
,
(pp. 195-205)
.
2025
Persistent link: https://www.econbiz.de/10015196737
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