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~isPartOf:"Sales & marketing management"
~person:"Brewer, Geoffrey"
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Brewer, Geoffrey
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61
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46
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45
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40
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34
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34
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Sales & marketing management
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1
The Front Man - Gibson Guitar CEO Henry Juszkiewicz claims that his blend of tough
management
and innovative marketing brought the legendary brand from near-extinction to profitabi...
Brewer, Geoffrey
- In:
Sales & marketing management
149
(
1997
)
3
,
pp. 36-45
Persistent link: https://www.econbiz.de/10006476553
Saved in:
2
Book Notes -
Management
of the Absurd helps executives sort through the perplexing paradoxes of leadership.
Brewer, Geoffrey
- In:
Sales & marketing management
148
(
1996
)
3
,
pp. 132-137
Persistent link: https://www.econbiz.de/10006479072
Saved in:
3
Is This the Bogeyman?: Vogue publisher Ron Galotti's notorious reputation precedes him. Are his rough-and-tumble
management
tactics worth emulating?
Brewer, Geoffrey
- In:
Sales & marketing management
146
(
1994
)
7
,
pp. 50-57
Persistent link: https://www.econbiz.de/10006490598
Saved in:
4
Selling in Silicon Valley - Tom Siebel is Bulking Up
Brewer, Geoffrey
- In:
Sales & marketing management
150
(
1998
)
9
,
pp. 56-65
Persistent link: https://www.econbiz.de/10006466564
Saved in:
5
From the Field
Brewer, Geoffrey
- In:
Sales & marketing management
150
(
1998
)
7
,
pp. 20-25
Persistent link: https://www.econbiz.de/10006467518
Saved in:
6
Lou Gerstner Has His Hands Full
Brewer, Geoffrey
- In:
Sales & marketing management
150
(
1998
)
5
,
pp. 36-41
Persistent link: https://www.econbiz.de/10006468558
Saved in:
7
The Customer Stops Here - Want to grow sales? Then hold on to your customers. USAA and GE Plastics are among the companies discovering that building loyalty pays off big.
Brewer, Geoffrey
- In:
Sales & marketing management
150
(
1998
)
3
,
pp. 30-38
Persistent link: https://www.econbiz.de/10006469580
Saved in:
8
Selling an Intangible - Anybody can sell a car or a copier--something a buyer can touch and see. But companies like Dun & Bradstreet, The Horn Group, and First Chicago successfully...
Brewer, Geoffrey
- In:
Sales & marketing management
150
(
1998
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10006470659
Saved in:
9
From the Field - English TV executive Christina Thomas sells lofty British programs to a lowbrow American audience.
Brewer, Geoffrey
- In:
Sales & marketing management
149
(
1997
)
9
,
pp. 24-27
Persistent link: https://www.econbiz.de/10006471862
Saved in:
10
An American in Shanghai - Diebold's Thorpe McConville has uncovered a secret many U.S. executives would like to steal: How to sell successfully in China. Plus: A small-business gui...
Brewer, Geoffrey
- In:
Sales & marketing management
149
(
1997
)
12
,
pp. 38-49
Persistent link: https://www.econbiz.de/10006472078
Saved in:
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