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~person:"Homburg, Christian"
~subject:"Verkaufspersonal"
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Verkaufspersonal
Beziehungsmarketing
108
Relationship marketing
108
Deutschland
81
Theorie
80
Theory
80
Marketingmanagement
79
Germany
76
Marketing management
64
Marketing
42
Lieferantenmanagement
39
Supplier relationship management
39
Vertrieb
37
Customer satisfaction
33
Erfolgsfaktor
33
Kundenzufriedenheit
33
Strategisches Management
32
Success factor
31
Consumer behaviour
27
Konsumentenverhalten
27
Physical distribution
25
Management
20
Market research
18
Marketingtheorie
18
Marktforschung
18
Strategic management
18
Business-to-business marketing
17
B-to-B-Marketing
16
Kundenbindung
16
Verbraucherzufriedenheit
16
Estimation
15
Kundenmanagement
15
Salespeople
15
Schätzung
15
Beschwerdemanagement
13
Beziehungsmanagement
13
Complaint management
13
Kundenorientierung
13
Marketing theory
12
Preismanagement
12
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English
14
German
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Homburg, Christian
Agnihotri, Raj
33
Ahearne, Michael
24
Jaramillo, Fernando
20
Wieseke, Jan
20
Rapp, Adam
19
Alavi, Sascha
18
Johnson, Jeff S.
18
Schwepker, Charles H. <Jr.>
18
Bolander, Willy
17
Friend, Scott B.
17
Itani, Omar S.
17
Rangarajan, Deva
17
Guenzi, Paolo
16
Chaker, Nawar N.
15
Habel, Johannes
15
Pullins, Ellen
15
Schmitz, Christian
15
Singh, Ramendra
15
Evans, Kenneth R.
14
Hughes, Douglas E.
14
Marshall, Greg W.
14
Panagopoulos, Nikolaos G.
14
Plouffe, Christopher R.
14
Rutherford, Brian N.
14
Bush, Alan J.
13
Haas, Alexander
13
Lam, Son K.
13
Lee, Nick
13
Onyemah, Vincent
13
Zablah, Alex R.
13
DeCarlo, Thomas E.
12
Hochstein, Bryan
12
Dugan, Riley
11
Flaherty, Karen E.
11
Hartmann, Nathaniel N.
11
Tanner, John F.
11
Verbeke, Willem J. M. I.
11
Bagozzi, Richard P.
10
Mallin, Michael L.
10
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Published in...
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Journal of marketing
4
Journal of the Academy of Marketing Science
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Gabler Edition Wissenschaft
1
Kompetenz in Wissenschaft & Management
1
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ECONIS (ZBW)
15
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1
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1
Implementing the marketing concept at the employee-customer interface : the role of customer need
knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
2
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
3
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
4
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
5
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
Saved in:
6
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
Saved in:
7
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
Saved in:
8
Organizing for cross-selling : do it right, or not at all
Homburg, Christian
;
Böhler, Sina
;
Hohenberg, Sebastian
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012288643
Saved in:
9
Neukundenakquisition : eine Erfolgsfaktorenanalyse für erklärungsbedürftige Produkte und Dienstleistungen
Fargel, Tim
;
Fargel, Tim Siu-Lung
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480563
Saved in:
10
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
1
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