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~type_genre:"Interview"
~subject:"Marketingmanagement"
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Marketingmanagement
Deutschland
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101
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101
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100
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1
Bali, Vinita
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Beverland, Michael B.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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GfK marketing intelligence review / Englische Ausgabe : Marketingforschung für die Praxis
4
Akzente
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of brand management : an international journal
2
Edition Horizont
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of strategy and management
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Marketing nach Maß : von der Vielfalt profitieren
1
Public relations
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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ECONIS (ZBW)
24
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1
Enterprise marketing
management
(EMM) systems: current use and future prospects
Meyers, Carol
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003469001
Saved in:
2
Janelle Mináe
Monáe, Janelle
(
interviewee
);
Nickisch, Curt
(
interviewer
)
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 152
Persistent link: https://www.econbiz.de/10012289057
Saved in:
3
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
4
A case study and interview with Jill McDonald CEO and president of of McDonald's Northern Europe Division
Ghobadian, Abby
;
O'Regan, Nicholas
;
McDonald, Jill
- In:
Journal of strategy and management
7
(
2014
)
1
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010247484
Saved in:
5
Kommunikationsmanagement : 27 Perspektiven aus Wissenschaft und Praxis
Dietrich, Peter
(
ed.
);
Martin, Sieglinde
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003942884
Saved in:
6
"In Luxury Brands verliebt man sich"
Meister, Sabine
(
interviewee
); …
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 121-125)
.
2018
Persistent link: https://www.econbiz.de/10012025129
Saved in:
7
Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
Saved in:
8
Global sustainability at Kimberly-Clark : an interview with Mike Lloyd, Director of Environmental Services
Lloyd, Mike
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009703717
Saved in:
9
A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms
Hughes, Paul
;
Morgan, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 503-517
Persistent link: https://www.econbiz.de/10003469170
Saved in:
10
MIR talks to Hubertine Underberg-Ruder, President of the Board of Directors, Underberg AG
Underberg-Ruder, Hubertine
;
Diller, Hermann
- In:
GfK marketing intelligence review / Englische Ausgabe : …
3
(
2011
)
2
,
pp. 54-60
Persistent link: https://www.econbiz.de/10009419837
Saved in:
1
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