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Search: person:"Österle, Benjamin"
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Kuhn, Marc
5
Österle, Benjamin
5
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4
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ECONIS (ZBW)
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"Business-to-business-to-brain?" : reviewing neuroscience research in B2B-marketing using TCCM analysis
Österle, Benjamin
;
Herrando, Carolina
;
Köpsel, Anne
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
4
,
pp. 421-445
Persistent link: https://www.econbiz.de/10015191853
Saved in:
2
E-Hunter - Die Vermessung der Ladewelt
Grühn, Daniel
;
Kaapke, Andreas
;
Klein-Wiele, Judit
; …
-
2019
Persistent link: https://www.econbiz.de/10012307755
Saved in:
3
Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
4
Wahrnehmung und Bewertung automatisierter Fahrassistenten
Kuhn, Marc
;
Heigl, Julia
;
Korte, Sabine
;
Köpsel, Anne
; …
-
2018
Persistent link: https://www.econbiz.de/10012062546
Saved in:
5
User Experience Studie „Autonomous Driving“
Kuhn, Marc
;
Köpsel, Anne
;
Österle, Benjamin
;
Reit, Vanessa
-
Duale Hochschule Baden-Württemberg Stuttgart / …
;
…
-
2017
Persistent link: https://www.econbiz.de/10011707591
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