Öztek, M. Yaman; Çengel, Özgür - In: Managing customer experiences in an omnichannel world : …, (pp. 43-54). 2020
As competition has been rising tremendously in the emergence and realization of globalization, some business models with regard to retailing have changed. In this sense, there has been a huge introduction to new terms and concepts related to omnichannel operations, mainly focusing on new trends...
