Статья посвящена вопросам разработки методов маркетинговых исследований, определяющих эффективность стратегии дифференцированного маркетинга на рынке жилья....

The author proves the need to improve the marketing information system on the property market, in particular as far as housing market is concerned due to its rapid development. The article includes the results of a questionnaire survey conducted by the author among the dwellers of St. Petersburg...