Purpose This paper examines factors that lead consumers to engage in unethical consumer behaviour (UECB) to develop a framework for understanding this phenomenon. Design/methodology/approach The study data were collected using the qualitative approach by conducting personal interviews with 27...

The purpose of this study is to explore the effects of three customer perceptions (brand image, price fairness) on customer satisfaction and brand loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the...

Purpose: The purpose of this paper is to investigate the effect of tourists' emotional responses toward a particular destination on tourists' satisfaction and destination loyalty. Perceived quality adds as a moderator variable. Design/methodology/approach: This study adopted a quantitative data...