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Ardley, Barry
12
Floyd, David
2
Taylor, Nick
2
Wu, Yufan
2
Ardley, Barry C.
1
Ardley, Michaela K.
1
Davies, Mark A.P.
1
Leonard, Gavin
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Martin, Frankii
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The marketing review
5
Marketing intelligence & planning
4
Journal of strategic marketing
1
Qualitative market research : an international journal
1
Strategic change : SC ; briefings in entrepreneurial finance
1
Teaching business & economics : the journal of the Economics and Business Education Association
1
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ECONIS (ZBW)
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1
Denial at the top table: status attributions and implications for marketing
Davies, Mark A.P.
;
Ardley, Barry
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10009965906
Saved in:
2
Marketing a memory of the world: Magna Carta and the experiential servicescape
Ardley, Barry
;
Taylor, Nick
;
McLintock, Emily
;
Martin, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 653-666
Persistent link: https://www.econbiz.de/10010015175
Saved in:
3
Marketing theory and critical phenomenology: Exploring the human side of management practice
Ardley, Barry
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 628-643
Persistent link: https://www.econbiz.de/10009794819
Saved in:
4
Can China overcome the difficulties of establishing successful global brands?
Floyd, David
;
Ardley, Barry
;
McManus, John
- In:
Strategic change : SC ; briefings in entrepreneurial finance
20
(
2011
)
7
,
pp. 299-307
Persistent link: https://www.econbiz.de/10009798801
Saved in:
5
BUSINESS UPDATE of brand equity and a new country of origin China and international ownership: Exploring consumer perceptions With international business a feature of A2 business s...
Wu, Yufan
;
Ardley, Barry
;
Floyd, David
- In:
Teaching business & economics : the journal of the …
15
(
2011
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10008819911
Saved in:
6
The Lincoln Magna Carta: marketing a document that changed the world
Ardley, Barry C.
;
Ardley, Michaela K.
- In:
The marketing review
10
(
2010
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10009853178
Saved in:
7
The student practitioner: Developing skills through the marketing research consultancy project
Ardley, Barry
;
Taylor, Nick
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 847-862
Persistent link: https://www.econbiz.de/10008718024
Saved in:
8
Articles of faith and mystic matrices : marketing textbooks and the misrepresentation of reality
Ardley, Barry
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009853819
Saved in:
9
Brand strategy and brand evolution : welcome to the world of the meme
Wu, Yufan
;
Ardley, Barry
- In:
The marketing review
7
(
2007
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10009853106
Saved in:
10
Telling stories about strategies: a narratological approach to marketing planning
Ardley, Barry
- In:
The marketing review
6
(
2006
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10007388960
Saved in:
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