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Journal of advertising research
International Journal of Forecasting
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Interfaces : the INFORMS journal on the practice of operations research
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Using quasi-experimental data to develop empirical generalizations for persuasive advertising
Armstrong, Jon Scott
;
Patnaik, Sandeep
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 170-175
Persistent link: https://www.econbiz.de/10003860548
Saved in:
2
Using Quasi-Experimental Data to Develop Empirical Generalizations for Persuasive Advertising
Armstrong, J.Scott
;
Patnaik, Sandeep
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 170-175
Persistent link: https://www.econbiz.de/10008273044
Saved in:
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