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Search: person:"Asada, Akira"
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Asada, Akira
11
Ko, Yong Jae
8
Jang, Wonseok
3
Chang, Yonghwan
2
Kim, Daehwan
2
Lee, Joon Sung
2
"Asada, Akira"
1
Arai, Akiko
1
Connaughton, Daniel P.
1
Kwak, Dae Hee
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McLeod, Christopher M.
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Pradhan, Sean
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Reifurth, Katherine R. N.
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Sanderson, Jimmy
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Yan, Meimei
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Yilmaz, Semih
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of sport management : the official journal of the North American Society of Sport Management
4
Economic Review
1
International journal of sport management and marketing : IJSMM
1
Sport management review
1
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ECONIS (ZBW)
11
RePEc
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1
Consumer responses to sports leagues' employer branding : psychological contract formation and breach
Asada, Akira
;
McLeod, Christopher M.
- In:
Sport marketing quarterly : preferred journal of the …
34
(
2025
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10015374704
Saved in:
2
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
3
Team representation : scale development and validation
Asada, Akira
;
Reifurth, Katherine R. N.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 272-289
Persistent link: https://www.econbiz.de/10014318082
Saved in:
4
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
5
The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
6
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
7
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
8
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
9
Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira
;
Ko, Yong Jae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
Saved in:
10
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
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