Muhammad Imran Hanif; Asgher, Muhammad Umer - In: Pakistan journal of commerce and social sciences 12 (2018) 2, pp. 670-694
This study empirically examines the relationship between service innovation and service innovation performance. Typology of service innovation (SI) based on new service offering/product (NSO), new service process (NSP) and new service business model (NSBM)is tested for their likely effect on...
