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  • Search: person:"Aspara, Jaakko"
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Year of publication
Subject
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Consumer behaviour 20 Konsumentenverhalten 19 Anlageverhalten 17 Behavioural finance 17 Brand image 9 Finland 9 Business model 8 Financial investment 8 Finnland 8 Kapitalanlage 8 Lieferantenmanagement 8 Markenimage 8 Supplier relationship management 8 Brand management 7 Börsenkurs 7 Geschäftsmodell 7 Markenführung 7 Marketing management 7 Marketingmanagement 7 Share price 7 Theorie 6 Theory 6 Advertising 5 Advertising effects 5 Innovation 5 Resource-based view 5 Ressourcenorientierter Ansatz 5 Werbewirkung 5 Werbung 5 Aktie 4 Aktienmarkt 4 Ankündigungseffekt 4 Announcement effect 4 Beziehungsmarketing 4 Brand 4 Cognition 4 Emotion 4 Kognition 4 Markenartikel 4 New product development 4
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Online availability
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Free 31 Undetermined 25
Type of publication
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Article 68 Book / Working Paper 27
Type of publication (narrower categories)
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Article in journal 43 Aufsatz in Zeitschrift 43 research-article 8 Case study 1 Fallstudie 1 Graue Literatur 1 Hochschulschrift 1 Non-commercial literature 1 Thesis 1 conceptual-paper 1 viewpoint 1
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Language
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English 83 Undetermined 12
Author
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Aspara, Jaakko 95 Tikkanen, Henrikki 44 Luo, Xueming 11 Hietanen, Joel 10 Parvinen, Petri 8 Hoffmann, Arvid O. I. 7 Chakravarti, Amitav 6 Kajalo, Sami 6 Andrews, Michelle 4 Järvensivu, Paavo 4 Lamberg, Juha-Antti 4 Laukia, Arjo 4 Nyman, Henrich 4 Pöntiskoski, Erik 4 Falk, Tomas 3 Klein, Jan F. 3 Movarrei, Reza 3 Wittkowski, Kristina 3 Fang, Zheng 2 Frösén, Johanna 2 Grant, David B. 2 Halme, Merja 2 Holmlund, Maria 2 Isojärvi, Jyrki 2 Kallio, Markku 2 Mattila, Pekka 2 Pajunen, Kalle 2 Rezaee Vessal, Sara 2 Sihvonen, Antti 2 Slotegraaf, Rebecca J. 2 Tainio, Risto 2 Vessal, Saeedeh Rezaee 2 Wu, Qingsheng 2 Bergner, Kai 1 Brashear Alejandro, Thomas 1 Dhar, Ravi 1 Falana, Wuraola 1 Hardoroudi, Nasim Dehghan 1 Hoppu, Kari 1 Jaakkola, Matti 1
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Published in...
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European journal of marketing : EJM 6 European Journal of Marketing 4 Journal of business research : JBR 4 Journal of marketing 4 Management decision : MD 4 The journal of behavioral finance : a publication of the Institute of Behavioral Finance 3 Industrial marketing management : the international journal for industrial and high-tech firms 2 Journal of strategic marketing 2 Journal of the Academy of Marketing Science 2 Management Decision 2 Marketing letters : a journal of research in marketing 2 The international journal of bank marketing : IJBM 2 The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA 2 The journal of business & industrial marketing 2 The marketing review 2 Acta Universitatis Oeconomicae Helsingiensis / A 1 Australasian marketing journal 1 Business Strategy Series 1 European journal of marketing 1 European journal of operational research : EJOR 1 International Journal of Bank Marketing 1 International Journal of Physical Distribution & Logistics Management 1 International journal of physical distribution and logistics management 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of Business & Industrial Marketing 1 Journal of Business Research 1 Journal of Consumer Marketing 1 Journal of Global Scholars of Marketing Science 1 Journal of Service Management 1 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1 Journal of consumer research : JCR ; an interdisciplinary journal 1 Journal of customer behaviour 1 Journal of financial services marketing : JFSM 1 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 1 Journal of marketing management : MM 1 Journal of service research 1 Journal of service research : JSR 1 Journal of the Operational Research Society 1 Long range planning : LRP ; international journal of strategic management 1 Proceedings, Marketing Strategy Meets Wall Street IV Conference. Singapore Management University, Marketing Strategy Meets Wall Street Conference, Singapore, Singapore, 08.01.2015 1
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Source
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ECONIS (ZBW) 70 Other ZBW resources 12 OLC EcoSci 11 RePEc 2
Showing 1 - 10 of 95
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You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan; Salo, Jari; Aspara, Jaakko - In: Journal of business research : JBR 171 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
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The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola; Aspara, Jaakko; Frösén, Johanna - In: Journal of business research : JBR 179 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
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Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
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The effect of type of company doing home delivery during a pandemic on consumers' quality perceptions and behavior
Movarrei, Reza; Rezaee Vessal, Sara; Vessal, Saeedeh Rezaee - In: International journal of physical distribution and … 52 (2022) 11, pp. 1-24
Persistent link: https://www.econbiz.de/10013502629
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Transparent structured products for retail investors
Kallio, Markku; Halme, Merja; Hardoroudi, Nasim Dehghan; … - In: European journal of operational research : EJOR 302 (2022) 2, pp. 752-767
Persistent link: https://www.econbiz.de/10013270173
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High-Volume Business News : Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns
Malo, Pekka - 2018
Due to the highly voluminous, heterogeneous, and unstructured nature of global business news streaming at a fast pace, it has become increasingly difficult for marketing executives, corporate communications managers, and market analysts to make sense and track news media stories addressing the...
Persistent link: https://www.econbiz.de/10012930186
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Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 92 (2021), pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
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Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 93 (2021), pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
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Cover Image
The effect of type of company doing home delivery during a pandemic on consumers' quality perceptions and behavior
Movarrei, Reza; Rezaee Vessal, Sara; Vessal, Saeedeh Rezaee - In: International Journal of Physical Distribution & … 52 (2021) 11, pp. 1-24
Purpose: In the COVID-19 pandemic, consumers increasingly opt for, or are forced to, use home delivery services. The authors study retailers' decisions regarding “delivery mode”, which is about outsourcing (vs. insourcing) the delivery service to a traditional delivery company or an...
Persistent link: https://www.econbiz.de/10012811765
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