Search Results - person:"Aw, Eugene Cheng-Xi"

Metaverse consumer behavior : investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption

Ki, Chung-Wha (Chloe); Chong, Sze Man; Aw, Eugene Cheng-Xi - In: Journal of retailing and consumer services 82 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015441106

I am too young for this! : a moderated-mediation model of metaverse commerce resistance

Ooi, Keng-Boon; Hew, Jun-Jie; Aw, Eugene Cheng-Xi; … - In: Journal of retailing and consumer services 84 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015441659

Stay with me : unveiling the pathways to consumer loyalty in live streaming commerce

Bai, Xiaohui; Aw, Eugene Cheng-Xi; Tan, Garry Wei-Han; … - In: International journal of consumer studies 49 (2025) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10015456395

Empowerment to commitment : how live-streaming atmosphere and relational bonds drive impulse consumption?

Lai, Pu; Aw, Eugene Cheng-Xi; Tan, Garry Wei-Han - In: Journal of research in interactive marketing : … 19 (2025) 4, pp. 549-570

Persistent link: https://www.econbiz.de/10015416715

Willingness to disclose information in mobile banking apps : how to tackle privacy concerns?

Luo, Dan; Ni, Xiewen; Aw, Eugene Cheng-Xi; Tan, Garry … - In: International journal of bank marketing 43 (2025) 3, pp. 665-682

Persistent link: https://www.econbiz.de/10015202558

Engage to co-create! : the drivers of brand co-creation on social commerce

Nibras, Saiyara; Gunawan, Tjong Andreas; Tan, Garry Wei-Han - In: Marketing intelligence & planning 43 (2025) 2, pp. 440-460

Persistent link: https://www.econbiz.de/10015462837

Empowerment and psychological ownership in brand communities : a pathway to brand advocacy

Wu, Jia-Wei; Aw, Eugene Cheng-Xi; Phau, Ian - In: Journal of internet commerce 24 (2025) 3, pp. 153-183

Persistent link: https://www.econbiz.de/10015509247

Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

Dang Quan, Tri; Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2259-2280

Purpose The main aim of this study is to examine the effect of virtual store atmospheric factors on impulsive purchasing in the metaverse context. Design/methodology/approach Grounded in purposive sampling, 451 individuals with previous metaverse experience were recruited to accomplish the...

Persistent link: https://www.econbiz.de/10015340940

From screen to cart : how influencers drive impulsive buying in livestreaming commerce?

Xinyu Ma; Aw, Eugene Cheng-Xi; Filieri, Raffaele - In: Journal of research in interactive marketing : … 18 (2024) 6, pp. 1034-1058

Persistent link: https://www.econbiz.de/10015324056

Influencer marketing research : review and future research agenda

Aw, Eugene Cheng-Xi; Agnihotri, Raj - In: Journal of marketing theory and practice : JMTP 32 (2024) 4, pp. 435-448

Persistent link: https://www.econbiz.de/10015190535