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  • Search: person:"Büschken, Joachim"
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Year of publication
Subject
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Theorie 21 Theory 21 Deutschland 14 Germany 14 Internationales Marketing 13 Marketing management 9 Marketingmanagement 9 Consumer behaviour 7 International marketing 7 Konsumentenverhalten 7 International market entry 5 Internationaler Markteintritt 5 Lehrbuch 5 Prestige 5 B-to-B-Marketing 4 Business-to-business marketing 4 Innovationsmanagement 4 Investitionsgütermarketing 4 Kaufentscheidung 4 reputation 4 Advertising effects 3 Bayes-Statistik 3 Bayesian inference 3 Betriebswirtschaftslehre 3 Beziehungsmarketing 3 Business network 3 Customer satisfaction 3 Estimation 3 Kundenzufriedenheit 3 Lieferantenmanagement 3 Relationship marketing 3 Schätzung 3 Supplier relationship management 3 Unternehmensnetzwerk 3 Werbewirkung 3 Arbeitsgruppe 2 Aufsatzsammlung 2 Automotive industry 2 Automotive market 2 Bayesian analysis 2
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Online availability
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Free 18 Undetermined 12
Type of publication
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Book / Working Paper 58 Article 39
Type of publication (narrower categories)
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Article in journal 9 Aufsatz im Buch 9 Aufsatz in Zeitschrift 9 Book section 9 Graue Literatur 8 Non-commercial literature 8 Arbeitspapier 7 Working Paper 7 Lehrbuch 6 Bibliografie enthalten 5 Bibliography included 5 Hochschulschrift 4 Textbook 4 Thesis 3 Aufsatzsammlung 2 Case study 2 Fallstudie 2 Festschrift 2 Collection of articles of several authors 1 Dissertation u.a. Prüfungsschriften 1 Sammelwerk 1
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Language
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German 42 English 38 Undetermined 17
Author
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Büschken, Joachim 82 Backhaus, Klaus 20 Voeth, Markus 14 Bueschken, Joachim 12 Allenby, Greg M. 11 Otter, Thomas 4 Blümm, Christian 3 Ma, Shaohui 3 Weiber, Rolf 3 Buschken, Joachim 2 Hardt, Nino 2 Hinzdorf, Tom 2 Meyer, Margit 2 Thaden, Christian von 2 Adolphs, Britta 1 Dotson, Marc 1 Dotson, Marc R. 1 Erlenkämper, Stephan 1 Ewers, Hans-Jürgen 1 Gelbert, Adel 1 Homburg, Christian 1 Joachim, Büschken 1 Jungbluth, Michael 1 Loetzer, Matthias 1 Nagel, Michaela 1 Thaden, Christian van 1 Thun, Simon 1 Ziegler, Andrea 1
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Institution
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American Marketing Association 1 Ingolstadt School of Management - Lehrstuhl für ABWl, Absatzwirtschaft und Marketing 1 Westfälische Wilhelms-Universität Münster / Institut für Verkehrswissenschaft 1
Published in...
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Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt 6 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 5 Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt 4 Diskussionsbeiträge der Wirtschaftswissenschaftlichen Fakultät Ingolstadt / Katholische Universität Eichstätt 4 Katholische Universität Eichstätt-Ingolstadt - Lehrstuhl für ABWL, Absatzwirtschaft und Marketing - Downloads 3 Neue betriebswirtschaftliche Forschung : Nbf 3 Springer eBook Collection / Business and Economics 3 CU Working Paper 2 Die Betriebswirtschaft : DBW 2 Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle 2 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 2 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 2 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf 2 Universität Eichstätt-Ingolstadt - Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Absatzwirtschaft und Marketing - Downloads 2 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 2 Beiträge aus dem Institut für Verkehrswissenschaft an der Universität Münster 1 Der Markt : international journal of marketing 1 Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin] 1 Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung 1 Diskussionsbeiträge 1 European Journal of Operational Research 1 European journal of operational research : EJOR 1 Gabler-Edition Wissenschaft / Business-to-Business-Marketing 1 GfK Marketing Intelligence Review 1 GfK marketing intelligence review 1 GfK marketing intelligence review / Englische Ausgabe : Marketingforschung für die Praxis 1 Handbuch Preispolitik : Strategien, Planung, Organisation, Umsetzung 1 Ingolstadt School of Management - Lehrstuhl für ABWl, Absatzwirtschaft und Marketing 1 Internationales Preismanagement 1 Journal of Business Research 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of business economics : JBE 1 Journal of business research : JBR 1 Kombinierter Verkehr 1 Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag 1 Marketing Letters 1 Marketing letters : a journal of research in marketing 1 Marktforschung : Methoden, Anwendungen, Praxisbeispiele 1 Neue betriebswirtschaftliche Forschung : nbf 1 Perspektiven der internationalen Wirtschaft 1
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Source
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ECONIS (ZBW) 58 USB Cologne (EcoSocSci) 15 OLC EcoSci 13 USB Cologne (business full texts) 7 RePEc 4
Showing 1 - 10 of 97
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Improving Text Analysis Using Sentence Conjunctions and Punctuation
Bueschken, Joachim - 2017
User generated content in the form of customer reviews, blogs or tweets is an emerging and rich source of data for marketers. Topic models have been successfully applied to such data, demonstrating that empirical text analysis benefits greatly from a latent variable approach which summarizes...
Persistent link: https://www.econbiz.de/10012964281
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Explaining Preference Heterogeneity with Mixed Membership Modeling
Dotson, Marc - 2017
Choice models produce part-worth estimates that tell us what product attributes individuals prefer. However, to understand the drivers of these preferences we need to model consumer heterogeneity by specifying covariates that explain cross-sectional variation in the part-worths. In this paper we...
Persistent link: https://www.econbiz.de/10012969613
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Improving text analysis using sentence conjunctions and punctuation
Büschken, Joachim; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 727-742
Persistent link: https://www.econbiz.de/10012294604
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Explaining preference heterogeneity with mixed membership modeling
Dotson, Marc R.; Büschken, Joachim; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 407-426
Persistent link: https://www.econbiz.de/10012212456
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Latent Topic Modeling of Consumer Reviews : Linking Text Evaluations to Customer Satisfaction and Brands
Bueschken, Joachim - 2013
Firms collect an increasing amount of consumer feedback in the form of unstructured consumer reviews. These reviews contain text about consumer experiences with products and services that are different from surveys that query consumers for specific information. A challenge in analyzing...
Persistent link: https://www.econbiz.de/10013076327
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The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Bueschken, Joachim; Otter, Thomas; Allenby, Greg M. - 2013
The canonical design of customer satisfaction surveys asks for global satisfaction with a product or service and for evaluations of its distinct attributes. Users of these surveys are often interested in the relationship between global satisfaction and the attributes, with regression analysis...
Persistent link: https://www.econbiz.de/10014039548
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When are Your Customers Active and is Their Buying Regular or Random? An Erlang Mixture State-Switching Model for Customer Scoring
Bueschken, Joachim; Ma, Shaohui - 2012
Scoring customers with regard to the expected number of their future transactions is of fundamental interest to direct marketers. For the purpose of customer scoring, a variety of models have been developed, based on the negative binomial distribution. Extensions of such models allow for...
Persistent link: https://www.econbiz.de/10014172819
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Stage-Specific Effects of Organizational Structure and Boundary-Spanning on the Performance of New Product Development Teams
Bueschken, Joachim - 2012
In this paper, we analyze the influence of organizational design and boundary-spanning activities on the performance of new product development teams, differentiated by the stage of the innovation process. The organizational antecedents considered are organic vs. mechanistic tructures of such...
Persistent link: https://www.econbiz.de/10013117099
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Sentence-based text analysis for customer reviews
Büschken, Joachim; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 953-975
Persistent link: https://www.econbiz.de/10011617483
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Estimating SEM with Ordinal Data and Scale Usage Heterogeneity
Hardt, Nino; Bueschken, Joachim - 2010
In the social sciences, it is often useful to introduce latent variables and use structural equation modeling to quantify relations among observable and latent variables. Data gathered through surveys is frequently ordinal in nature, as Likert-scale type questions are used in most...
Persistent link: https://www.econbiz.de/10014189334
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