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Benoit, Sabine
Büttgen, Marion
100
Ates, Zelal
8
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Spillover effects from unintended trials on attitude and behavior : Promoting new products through access‐based services
Lehr, Adrian
;
Buettgen, Marion
;
Benoit, Sabine
; …
- In:
Psychology & Marketing
37
(
2020
)
5
,
pp. 705-723
Persistent link: https://www.econbiz.de/10012189631
Saved in:
2
“I like it, but I don't use it” : Impact of carsharing business models on usage intentions in the sharing economy
Hahn, Rüdiger
;
Ostertag, Felix
;
Lehr, Adrian
; …
- In:
Business Strategy and the Environment
29
(
2019
)
3
,
pp. 1404-1418
Persistent link: https://www.econbiz.de/10012188863
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