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~isPartOf:"International marketing review"
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Malhotra, Naresh K.
3
Agarwal, James
2
Baalbaki, Imad B.
2
Baalbaki, Imad
1
Ulgado, Francis M.
1
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International marketing review
Applied financial economics
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal for international business and entrepreneurship development
2
Applied Financial Economics
1
Journal of the Academy of Marketing Science
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Heterogeneity of regional trading blocs and global marketing strategies: A multicultural perspective
Malhotra, Naresh K.
;
Agarwal, James
;
Baalbaki, Imad
- In:
International marketing review
15
(
1998
)
6
,
pp. 476-506
Persistent link: https://www.econbiz.de/10006302437
Saved in:
2
International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries
Malhotra, Naresh K.
;
Ulgado, Francis M.
;
Agarwal, James
; …
- In:
International marketing review
11
(
1994
)
2
,
pp. 5-15
Persistent link: https://www.econbiz.de/10006343909
Saved in:
3
Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization-Customization Debate
Baalbaki, Imad B.
;
Malhotra, Naresh K.
- In:
International marketing review
10
(
1993
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10006355120
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