Chapter 1. Introduction: Foundations of consumer behavior -- Chapter 2. Consumer behavior fundamentals: Attitudes, product attributes, and expectancy value reactions -- Chapter 3. Consumers are emotional, too: the role of emotions in consumer behavior -- Chapter 4: Worldviews: Mindsets and...

Burgeoning marketplace resale, threats posed by traditional retail business, and fashion potential in sustainability foreshadow the importance of second-hand retailing. Drawing on the model of goal-directed behavior, we address these questions: How does shopping for second-hand clothing...