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Balachander, Subramanian
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Management Science
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Review of Marketing Science
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Review of marketing science
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Marketing Letters, 23:851–868
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
2
Provision of optional versus standard product features in competition
Balachander, Subramanian
;
Gal-Or, Esther
;
Geylani, Tansev
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011697821
Saved in:
3
Monitoring the dynamics of brand equity using store-level data
Sriram, S.
;
Balachander, Subramanian
;
Kalwani, Manohar U.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10003557058
Saved in:
4
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Sriram, S.
;
Balachander, Subramanian
;
Kalwani, Manohar U.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10007603675
Saved in:
5
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Balachander, Subramanian
;
Ghose, Sanjoy
- In:
Journal of marketing
67
(
2003
)
1
,
pp. 4-13
Persistent link: https://www.econbiz.de/10005937278
Saved in:
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